The Future Will Be Colorful \u2013 With Rich Communication Services<\/h2>\n<\/div><\/div>

Rich Communication Service, RCS for short, is a new messaging standard<\/strong> that has lots of things going for it. With RCS, you can send not only text messages, but also pictures, videos, and many other types of content.<\/p>\n

The real deal here: You do not need a separate app<\/strong> to send any of these. Because RCS is being developed as a unified standard, content is sent and received via the existing native messenger app. In the long run, every cell phone should be able to receive and display all content sent via RCS. For this reason, RCS is also called the “successor of SMS<\/strong>“.<\/p>\n

To find out what features you can expect and how you can use RCS profitably for your business, keep on reading.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Currently connected to …<\/span> mobile networks in …<\/span> countries.<\/h3>\n<\/div><\/div>[vc_raw_js]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[\/vc_raw_js]<\/div><\/div><\/div><\/div><\/div><\/section>

Sending Multimedia Content<\/h5>

Don’t just send text messages. Send pictures, videos and interactive elements.<\/p>\n<\/div><\/div>

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Branding<\/h5>

High brand recognition guaranteed: Design the visual appearance of the conversation according to your own branding guidelines.<\/p>\n<\/div><\/div>

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Automated Messages<\/h5>

Send automated messages, for example when customers contact you outside of your support hours.<\/p>\n<\/div><\/div>

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In-App-Shopping<\/h5>

Your customers can make quick and easy payments\u00a0via Google Pay, but you can also link to other payment options.<\/p>\n<\/div><\/div>

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Native Standard<\/h5>

Your customers do not need to install a separate app or create a user account. They receive the messages in the pre-installed messaging app of the smartphone.<\/p>\n<\/div><\/div><\/div>

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Verified Sender<\/h5>

You need to apply to be verified as a sender. Verification builds trust and strengthens your customer relationships.<\/p>\n<\/div><\/div><\/div>

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SMS Fallback<\/h5>

If your recipients are not online, the content of the message will be delivered as SMS.<\/p>\n<\/div><\/div><\/div>

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Free for Customers<\/h5>

All your recipients need to send and receive RCS messages is an Internet connection and an RCS-enabled mobile phone.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Development of the RCS coverage in Germany<\/h2>\n

This chart shows how quickly RCS coverage has spread in Germany since its launch. It clearly shows how RCS has grown from a niche service to a widespread communication solution that is reaching more and more users.<\/p>\n

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RCS coverage by mobile provider in Germany<\/h2>\n

This chart shows how the major mobile network providers – Deutsche Telekom, Vodafone and O2 – have expanded RCS in Germany. It illustrates which provider has contributed how much to the spread of RCS and shows where the best coverage can be found. Providers such as 1&1 do not yet offer the sending of A2P RCS messages (as of August 2024)<\/p>\n

<\/div>\n<\/div><\/div>[vc_raw_js]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[\/vc_raw_js]<\/div><\/div><\/div><\/div><\/div><\/section>

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Want to have a shot at RCS?<\/h2>

Want to be among the first to use Rich Business Messaging to delight customers?<\/p>\n

Let us know you’re interested here and our team will contact you to talk details!<\/p>\n<\/div><\/div>

How do I create an RCS service?<\/span><\/a>Sign up now<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Rich Business Messaging – RCS for Business<\/h3>\n<\/div><\/div>

More media, better branding, comprehensive capabilities<\/strong> \u2013 RCS has the potential to transform the way companies communicate with their customers. Obviously, the option to include different media is very valuable in itself, as is the native implementation of the messages. However, there are more features that also change the way you can communicate with your clients, so RCS will definitely pay off for your business.<\/p>\n<\/div><\/div>

For example, Rich Communication Service offers you a variety of ways to make communication with your clients interactive<\/strong>. In addition to extensive options for using media, the messages are also enhanced with other classic messenger functions. Thanks to read receipts, you can see if and when your message was read. In addition, your recipients can react to messages, just like in social media. This option in particular provides you with valuable details that will help you to analyze your offers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

FAQ: What companies need to know if they want to send RCS messages<\/h3>\n

Do you have a question that is not answered here? Please send us a message<\/a>.<\/p>\n<\/div><\/div>

How much is an RCS message for companies?<\/div>

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There are currently three billing models. A fourth will be added in the foreseeable future.
\nBilling is based on one of the following models, which you can choose from when you register to send RCS messages:<\/p>\n

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1. Basic message<\/li>\n
2. Single message<\/li>\n
3. Conversation\/Session<\/li>\n<\/ol>\n

   A “Monthly Active Users” option is expected to be added.<\/p>\n

   Here are the details:<\/p>\n

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   1. Simple message “Basic Message”<\/strong>
      \nA message with up to 160 characters, similar to an SMS, but with a verified sender and logo.<\/li>\n
   2. Single Message<\/strong>
      \nA message that contains either more than 160 characters or an image, carousel, rich card, video or other element. Each element is ONE message.<\/li>\n
   3. Conversation\/Session<\/strong>
      \nBilling via sessions that are valid for a standard 24 hours. Any number of messages can be exchanged here at no extra cost.<\/li>\n
   4. Active customers “Monthly Active Users”<\/strong>
      \nBilling via recipients instead of messages or sessions.<\/li>\n<\/ol>\n

      As soon as we are able to provide specific prices, you will find them in our price list.<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

What does RCS cost for my customers, the end users?<\/div>

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End users do not have to pay to receive RCS messages and replying to your message costs them nothing, provided they can use a free Internet connection. Even if customers contact you first, there are no additional costs on the customer side.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

What if the receiving device cannot receive RCS messages?<\/div>

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If a receiving device is unable to receive an RCS message, a rich SMS is sent instead. A rich SMS is an SMS with a link that shows a web view of the RCS message.<\/p>\n

However, thanks to a real-time query, it will also be possible to determine in advance whether a recipient can receive RCS, meaning that a rich SMS will only be delivered in rare cases.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

How do I register my company to send RCS messages?<\/div>

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If you want to send RCS messages on behalf of your company, we need to register an agent for you. This ensures that it is actually the relevant brand and you can send messages from a verified sender.<\/p>\n

For each target network to which you want to send messages, this agent must be authorised by the respective network operator.<\/p>\n

If you would like to register an agent, please contact our team<\/a>. We will then ask you about all the necessary data and arrange the registration. This data includes, for example, a logo, a banner and a company name, as well as the contact details of the person responsible and the type of messages you would like to send.<\/p>\n

We then arrange the activation with your desired network operators. During this process, you can expect queries from the network operators, so you should allow a few days for this process.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Do I HAVE TO have my company verified to send RCS messages?<\/div>

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Yes, as a company you must register to send RCS messages or rather register an agent who must then be authorised by the network operators. You cannot send RCS messages without your agent being authorised.<\/p>\n

When registering the agent, you provide important data for verification purposes. This ensures that you are authorised to send messages to customers on behalf of your brand. Your recipients can see your verification directly in the chat with you and can therefore be sure that they are not dealing with fraudsters.<\/p>\n

For further details on registration, please refer to “How do I register my company to send RCS messages”.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Discover the most popular use cases<\/h3>\n<\/div><\/div>

Retail<\/span><\/button>Promoters and Transport Services<\/span><\/button>Food Industry<\/span><\/button>Customer Support<\/span><\/button>Medical Field<\/span><\/button><\/div><\/div>

Retail<\/div>

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Let your customers choose<\/h5>\n

More than just a message: Convince your customers with an offer they can interact<\/b> with. With predefined response options<\/strong>, your customers will quickly find the offer that suits them best. Send\u00a0horizontally scrollable offers<\/b> from which they can choose their favorite. The advantages are obvious. For example, your customers will not receive irrelevant messages, but will almost automatically find a product that is\u00a0really<\/b> interesting to them. The images and videos increase the interaction rate<\/b> with your offer considerably.<\/p>\n

You’ll save a lot of time and increase customer satisfaction<\/b> and the conversion rate<\/b>. Since your customers do not<\/b> need to install a separate app<\/b>, your content is also accessible to a lot of people. RCS does combine the strongest features of native messaging and mobile multimedia marketing.\u00a0However, you will soon discover that RCS can be used profitably in all phases of the customer journey<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Promoters and Transport Services<\/div>

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Sustainable future without paper<\/h5>\n

No matter if you sell tickets for public transport, concerts or other events: RCS will enrich your business. Wherever tickets<\/b> are purchased<\/b> and shipped online<\/b>, RCS eliminates the need for other apps. Instead, you\u2019ll communicate directly with your customers<\/b>, right in the native messenger app.<\/p>\n

However, it doesn\u2019t stop at simply exchanging messages: Your customers can not only buy<\/b> the product they want in the native messenger app, but they will also receive it there.\u00a0<\/b>The ticket can then be saved or your customers can use it right from the app. Your recipients benefit from the easy process<\/b> and the\u00a0accessibility<\/b> of the tickets. This method of delivery not only saves time<\/b>, but also paper<\/b>. The environment will thank you for it.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Food Industry<\/div>

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A whole new menu<\/h5>\n

In the food sector, the new possibilities that RCS offers are particularly valuable. On the one hand, you can benefit massively from the fact that customers can actually see your food on pictures<\/b>. On the other hand, you can send attractive and individual offers<\/b>\u00a0with RCS which your customers can react on. Show interested parties how good your lunch looks or let regular customers choose from your menu<\/b> \u2013 all in the native messenger app.<\/p>\n

It\u2019s really easy to give feedback, meaning that you will get valuable data that will help you with customizing your offers. You can also effectively manage reservations<\/b> via RCS by allowing your guests to cancel or postpone their reservations. Your guests will automatically be shown available dates<\/b> \u2013 all they have to do is pick one!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Customer Support<\/div>

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From chatbots to guided help<\/h5>\n

Customer support today is more than just troubleshooting. It is a sales argument and can really set your company apart from others.
\nRCS will take your customer support to the next level. You can specify response options<\/b> and set automated messages<\/b>. This means that you can create simple\u00a0chat bots<\/b> that answer your clients\u2019 most urgent and basic questions, even while you are out of office. But even in regular customer support<\/b>, the predefined response options help you to approach the tasks sensibly and effectively.<\/p>\n

If the most important key data is requested in advance, your employees are well prepared<\/b> when they start the conversation with the respective customer. The possibility of sending other media makes support even easier. Send screenshots<\/b> or tutorial videos<\/b> that help your customers. They will definitely appreciate it.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Medical Field<\/div>

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Interactive appointment reminders<\/h5>\n

It is definitely not a secret anymore that patients show up at their appointments far more often<\/b> if they receive a message in advance that reminds them of it. The no-show rate<\/b> can be reduced massively with these reminders only.\u00a0With appointment reminders via RCS<\/b> you can go one step further. Your patients not only receive the reminder, they can also cancel or reschedule their appointment<\/b> via RCS. You provide response options<\/b> and dates<\/b>, and your patients simply choose.<\/p>\n

This way, you not only ensure that your patient knows when the appointment will take place, but also offer additional service<\/b> without much extra effort for you and your team.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Visit our blog for more information on RCS and RBM<\/h3>\n

A selection of articles for you:<\/p>\n<\/div><\/div>