{"id":12477,"date":"2018-01-25T15:24:59","date_gmt":"2018-01-25T14:24:59","guid":{"rendered":"https:\/\/www.sms77.io\/blog\/international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign\/"},"modified":"2023-02-17T10:00:42","modified_gmt":"2023-02-17T09:00:42","slug":"international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign\/","title":{"rendered":"International communication – these country-specific rules should be observed in your SMS campaign"},"content":{"rendered":"

Communication knows no borders: However, if you’re planning an international SMS campaign, you should pay attention to a few key details and know what you need to pay particular attention to in each country.<\/h2>\n

There are different habits, regulations and options all over the world – this also applies to sending and receiving SMS. Do you want to target customers, business partners or external employees abroad? Then you should take the following information into account, which we have put together in detail for some countries.<\/p>\n

You can find an extended list of rules, sorted by continent, at the bottom of the article.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

SMS within Germany<\/h2>\n

In Germany, you can use both alphanumeric (11 characters) and numeric sender IDs as usual. However, shortcodes such as 12345 as sender are often not delivered correctly and the success of your SMS campaign could suffer significantly. It may surprise you, but this “freedom of choice” isn’t common in every country. The same applies to the registration of the sender: In many countries a sender advance notification is required – but not in Germany.<\/p>\n

You should stick to German-language messages, as they are considered more trustworthy. English SMS or faulty translations are often simply ignored by the recipient.<\/p>\n

A personalized salutation also strengthens customer loyalty and gives more confidence to the German, who is always focused on safety. They can now assume that the sender of the message knows them personally. With a professional gateway<\/a>, you can easily personalize even bulk SMS and send them safely, quickly and reliably.<\/p>\n

Since April 2016, social invitations have been blocked by network operator T-Mobile.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

SMS to France<\/h2>\n

All forms of sender IDs are supported in France only under strict conditions. Which of these forms you choose depends on your project.<\/p>\n