{"id":13508,"date":"2018-03-01T10:48:10","date_gmt":"2018-03-01T09:48:10","guid":{"rendered":"https:\/\/www.sms77.io\/blog\/artificial-intelligence-vs-individual-communication-counterparties-or-supplements\/"},"modified":"2023-02-17T09:56:43","modified_gmt":"2023-02-17T08:56:43","slug":"artificial-intelligence-vs-individual-communication-counterparties-or-supplements","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/artificial-intelligence-vs-individual-communication-counterparties-or-supplements\/","title":{"rendered":"Artificial Intelligence vs. individual communication: counterparties or supplements?"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Some exciting innovations in the field of AI (artificial intelligence) are expected this year. Will the individual communication with customers and colleagues fall by the wayside or will they even profit significantly from it in the end?<\/strong><br \/>\n<!--more--><\/p>\n<h2>Artificial Intelligence Trends 2018<\/h2>\n<p>This year&#8217;s developments focus on deep neural networks (DNS), which imitate the learning behaviour of the human brain. Thus they form an independent process for evaluating data not only in large quantities, but also for formulating solutions adapted to situations and influences. Simply put: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Deep_learning\" target=\"_blank\" rel=\"noopener\">the system is learning<\/a>.<\/p>\n<p>So far, AI has been very appealing for many users, but not very comprehensible. Entrepreneurs however are increasingly preparing for the market launch of mature AI modules in order to optimally design and adapt production and marketing-related processes in the future. Mostly, expectations are to obtain more information from collected data, e.g. on customer behaviour, marketing strategies, logistical tasks and internal company structures.<\/p>\n<ul>\n<li>So-called <strong>capsule networks<\/strong> are a subcategory of DNS and mainly process visual information. New in these systems is the recognition of hierarchies, whereby the developers hope for a more exact classification of the analyzed data.<\/li>\n<li>Software equipped with <strong>Deep Reinforcement Learning (DLR)<\/strong> learns by observation, interaction with the environment and reward. This offers decision levels, i.e. strategists, some profitable support in the future.<\/li>\n<li><strong>General Adversarial Networks (GAN)<\/strong>, on the other hand, compete against each other in a digital scenario, creating falsified data and then differentiating between them. In this way, the programs learn independently and are able to better protect against cyber attacks in the future.<\/li>\n<\/ul>\n<p>Despite the numerous and very promising prospects, AI still has some problems to overcome. One of these is the lack of availability of suitable data necessary for deep learning. At this point it is necessary to communicate with the target group or the information carriers. There is important input, e.g. from SMS surveys, email newsletters, etc. On the one hand this can be controlled via <a href=\"https:\/\/seven.io\/en\/products\/sms-gateway-api\/\" rel=\"noopener\">gateway with HTTP APIs<\/a>. On the other hand the results can be transferred to the own AI sortware via data export and further processed there.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Communication = data acquisition?<\/h2>\n<p>Each entry into a search engine, newsletter registration, linking, registration, time stamp etc. provides valuable data. However, this alone does not &#8220;feed&#8221; the artificially learning networks enough to gain specific analyses, for example about buying behaviour, personal preferences, interests or needs.<\/p>\n<p>Amazon, for example, evaluates customer ratings using artificial intelligence in order to suggest suitable products and to implement dynamic pricing. This means that the group is dependent on authentic feedback from customers in order to supply the AI software with suitable data.<\/p>\n<p>In contrast to robots or complex systems that perform tasks according to fixed specifications, such artificial intelligence concepts are subject to the constant influence of new factors. As a result, they must function beyond the scope of dehumanized interactions and not \u2013 as is often accused \u2013 disrupt communication, but enrich it.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Benefits for companies<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#00d488;border-color:#333333;\"><i class=\"Defaults-check-square-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-8482\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-8482 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">More influence on the customer journey<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-8482 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>How does the customer&#8217;s purchase decision develop, when does he interrupt the process or change his mind? And above all \u2013 why? These questions occupy entire marketing and sales departments in search of shop optimizations or even better placed call-to-action. Artificial intelligence can help to clarify such questions.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#00d488;border-color:#333333;\"><i class=\"Defaults-check-square-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-1673\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-1673 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Seamless Customer Experience<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-1673 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Many 1Click web pages, free service apps and call centers convey a lack of competence or understanding to the customer. However, with the help of artificial intelligence, companies can create a fluent customer experience that can respond to the individual needs of their customers in a fully automated manner. Simple handling and seamless communication increase the service experience enormously.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#00d488;border-color:#333333;\"><i class=\"Defaults-check-square-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6663\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-6663 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Focus customer loyalty sustainably<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6663 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Consumers are becoming more and more experienced, researching conscientiously, browsing offers, reading reviews and exchanging information in social networks \u2013 accordingly, consumer analyses must learn dynamically and in detail from these behavioural patterns in order to better understand customers and, ideally, to retain them in the long term.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#00d488;border-color:#333333;\"><i class=\"Defaults-check-square-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2124\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-2124 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Optimize employee communication and organization<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2124 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>In particular, rescue forces, field staff and field teams can be ideally organised using AI software. GPS Insight, for example, supports municipalities in such tasks. Location evaluations in connection with traffic situations (especially those that are yet to be expected), individual driving behaviour etc. can ultimately be decisive for valuable minutes.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#00d488;border-color:#333333;\"><i class=\"Defaults-check-square-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-3685\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-3685 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Optimize production processes<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-3685 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Recently, automobile manufacturers have been relying on complex systems that work with artificial intelligence. However, other production processes can also be controlled even better using the appropriate software. Warehouse logistics, printing systems, ventilation systems and much more can be optimized in this way, saving running costs and producing more effectively than ever before.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#ffffff;color:#00d488;border-color:#333333;\"><i class=\"Defaults-check-square-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6025\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-6025 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Modernize data security<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6025 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Blockchain is currently the keyword for corporations and their cooperation when it comes to data security. For example, IBM, Nestl\u00e9, Walmart and Costco are joining forces using Blockchain technology to improve the security of the global food supply chain. Similarly, the Bitcoin system is based on blockchain protocols and has not been compromised in its 9-year history.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How do artificial intelligence and communication ideally influence each other?<\/h2>\n<p>Essential information can be obtained from any form of communication, be it by email, <a href=\"https:\/\/seven.io\/en\/products\/send-sms\/\" rel=\"noopener\">SMS<\/a>, surveys, search queries, account registrations, newsletter registrations, etc. It is important to process and analyze these information in a meaningful way. Thanks to Deep Learning, artificial intelligence can collect detailed data and show very characteristic solution approaches for further evaluation. Entrepreneurs only need to know how to use them strategically.<\/p>\n<p>Ideally at this point, the information obtained from the customer should be used to provide the customer with useful information, e.g. on product selection, new publications, taste, size, price segmentation and much, much more. Artificial intelligence can help with this, too.<\/p>\n<p>Internally, on the other hand, employee communication can be significantly improved and capacities can be used according to the needs of the situation. Thanks to artificial intelligence, the entire workflow becomes even more fluid.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>Best regards<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-large size-large\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><i data-stringify-type=\"italic\">Header picture by geralt via\u00a0<\/i><i data-stringify-type=\"italic\">pixabay.com<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Some exciting innovations in the field of AI (artificial intelligence) are expected this year. Will the individual communication with customers and colleagues fall by the wayside or will they even profit significantly from it in the end?<\/p>\n","protected":false},"author":1,"featured_media":13510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[404],"tags":[285,283,286,287,284],"class_list":["post-13508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-trends","tag-ai-en","tag-artificial-intelligence","tag-communication","tag-deep-leraning-en","tag-ki-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/13508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=13508"}],"version-history":[{"count":21,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/13508\/revisions"}],"predecessor-version":[{"id":88285,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/13508\/revisions\/88285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/13510"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=13508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=13508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=13508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}