{"id":15916,"date":"2019-09-30T12:37:09","date_gmt":"2019-09-30T10:37:09","guid":{"rendered":"https:\/\/www.sms77.io\/?p=15916"},"modified":"2023-02-16T14:15:23","modified_gmt":"2023-02-16T13:15:23","slug":"use_sms_for_e-commerce","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/use_sms_for_e-commerce\/","title":{"rendered":"5 Reasons Why You Should Use SMS for E-Commerce"},"content":{"rendered":"

E-commerce is the future of commerce. Not least because our lives are increasingly taking place online. Even toasters and refrigerators are now part of the web.<\/strong><\/p>\n

In addition to industry giants like Amazon, small companies are also increasingly using the Internet to get their goods to their customers. Enormous growth figures and, since 2018, the opportunity to complete commercial training in e-commerce<\/strong> in Germany round off this good outlook.<\/p>\n

At the same time, SMS remains the safest and most effective channel<\/strong> for reaching customers. With about 90% open messages within the first 5 minutes, SMS as a communication channel is far ahead of all competitors. E-mail, calls, WhatsApp etc. do not even come close to SMS when it comes to fast communication. In addition, SMS has a reputation of integrity<\/strong>. Spam via SMS is rather rare and in many countries even forbidden by law.<\/p>\n

So here are our top 5 reasons<\/strong> why you should use SMS to make your e-commerce channel even more successful and effective.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Reason 1: Integrity and security.<\/strong><\/h2>\n

We are more likely to trust a company that secures our data with additional steps. That’s not surprising. 2-factor authentication (2FA)<\/a><\/strong> increases the security of customer accounts and thus increases customer confidence in your company. For example, as the last step before completing a transaction, it also prevents the customer from “accidentally” sending his order.<\/p>\n<\/div><\/div>

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Reason 2: Live order updates.<\/strong><\/h2>\n

Order confirmations upon completion, current changes to the order status and (after the customer has received the goods) a short link to the evaluation page improve customer experience. Many online stores already email a link to package tracking when the goods are shipped. Sent by SMS, the link arrives safely and quickly at the customer instead of possibly ending up in the spam folder.<\/p>\n<\/div><\/div>

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Reason 3: Creating a personal connection<\/strong><\/h2>\n

Send personalized Christmas wishes as well as discount codes and other goodies to create a stronger personal bond. If your customers feel personally appreciated<\/strong>, they will continue to buy from you. Use the data you gain about your customers. For example, if you know a customer’s birthday, she will be happy to receive an SMS with congratulations and a voucher for her next purchase.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"E-Commerce<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Reason 4: Answer questions quickly<\/strong><\/h2>\n

It happens again and again that one finds an interesting product, but the description does not answer all questions. Build in a channel where customers can ask questions about the product. Fast and concise answers via SMS ensure that the customer does not have to delay his purchase decision for long. If your capacities allow it, the customer advisor can even put together a new shopping cart during the consultation and send it to the customer as a link via SMS.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Reason 5: News directly to your customer’s mobile phone<\/strong><\/h2>\n

Are you planning a sale and want to draw your customers’ attention to it? The product that was out of stock at the last order is now available again? Inform your customers about current news<\/strong>, promptly and reliably via SMS. In the second example especially the customer will be happy. By analyzing buying behavior you can find out if a customer buys certain items very regularly. With these data you can then send targeted offers and news to this customer.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

What else you need to consider<\/h2>\n