{"id":16234,"date":"2019-11-22T13:35:12","date_gmt":"2019-11-22T12:35:12","guid":{"rendered":"https:\/\/www.sms77.io\/?p=16234"},"modified":"2023-04-05T10:38:48","modified_gmt":"2023-04-05T08:38:48","slug":"api-economy-what-is-it-all-about","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/api-economy-what-is-it-all-about\/","title":{"rendered":"API Economy &#8211; what is it all about?"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>API Economy is a term that is increasingly circulating in relevant media. Even our SMS Gateway can be integrated into existing systems as an API. Hence, we will take a closer look at the term and explain how your company can benefit from the API Economy.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What exactly is an API?<\/h2>\n<p>API stands for <strong>Application Programming Interface<\/strong>. This makes it possible not only to adapt applications to your individual needs, but also to integrate them into your own existing infrastructure.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What is API Economy?<\/h2>\n<p>API Economy describes the trend to exchange more and more data and functions using different APIs. Especially in the &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Internet_of_things\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Internet of Things<\/strong><\/a>&#8221; (IoT) this has already become standard. IoT, on the other hand, describes the increasing number of smart devices, from toasters to refrigerators to air conditioners. And especially, but not only, in this area APIs enable easy communication between different services and devices. In other words: No smart home would do without a series of APIs.<\/p>\n<p>API Economy therefore means to build a system out of <strong>different APIs<\/strong>, whether self-programmed or from third-party providers, that turns your own service into something more. The interaction of different APIs makes it a <strong>platform<\/strong>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>APIs are the future<\/h2>\n<p>Why is that? By putting together your own IT structure from different, interacting APIs, you can not only pick the best out of the <strong>wide range of programs<\/strong> on offer. It is also possible to create a <strong>new overall structure<\/strong> through the interaction of different individual components, which then gives the company exactly what it needs. In this way, a company becomes a platform that can <strong>offer further services<\/strong>. Besides, the use of well-developed APIs from providers such as seven makes it possible to offer certain functions without having to write a dedicated program.<\/p>\n<p>As mentioned above, various interacting APIs also form the basic infrastructure for &#8220;smart&#8221; home appliances and smart homes. And if we can believe the forecasts, in the relatively near future we will all live in such a smart home. So the API Economy is the future in multiple ways: it will affect both the Service Sector as well as our personal lives.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#f5f5f5;color:#00d488;border-color:#333333;\"><i class=\"Defaults-code\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2928\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-2928 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Easy Integration<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2928 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>An API is quickly incorporated into an existing infrastructure and significantly enhances its functionality.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#f5f5f5;color:#00d488;border-color:#333333;\"><i class=\"Defaults-database\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-2345\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-2345 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Universal Application<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-2345 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>In the IoT, intelligent devices communicate with each other via API &#8211; in ever-increasing numbers<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:72px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:24px;border-width:1px;border-style:none;background:#f5f5f5;color:#00d488;border-color:#333333;\"><i class=\"Defaults-plus-circle\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-8363\" style=\"font-size:24px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-8363 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">Turn your company into a platform<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-8363 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Through the integration and interaction of all your APIs, your service becomes a platform that delivers real value to your customers.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border-right-width: 1px;border-right-style: dashed;border-color: #333333;\"><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Examples for API Economy<\/h2>\n<p>Uber is a classic example for the integration of different apps into one platform. The company for example uses <strong>Google Maps via API<\/strong> to link its drivers and vehicles with passengers.<\/p>\n<p>Netflix uses an API to offer its service on as many devices as possible.<\/p>\n<p>However, the most obvious example at this point would be ourselves. seven is a <strong>CPaaS<\/strong>, a &#8220;Communications Platform as a Service&#8221;. Our customers use <a href=\"\/en\/products\/sms-gateway-api\/\">our API<\/a> for a variety of purposes. From appointment reminders to server monitoring to two-factor authentication, there are no limits to the range of applications.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Zapier simplifies the interaction of different apps<\/h2>\n<p>We have already written several times about <strong>Zapier<\/strong> and the resulting <strong>simplified linking<\/strong> of several apps. Zapier has a database of available apps and acts as the supervisory framework. You can create <strong>simple and complex processes<\/strong>. First, an app or a function of an app is selected as the trigger. This can be, for example, a notification or an update, or an upcoming appointment. Then a second app is selected, which reacts to it. In the case of the seven app, this can then be a push notification on the smartphone. There are hardly any limits to creativity here.<\/p>\n<p>See also our blog articles on this topic.<\/p>\n<\/div><\/div><div class=\"w-grid us_grid type_grid layout_blog_1 cols_3 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:3;--gap:1.5rem;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_1{--columns:2!important}}@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_1 .w-grid-item-h{}.layout_blog_1 .usg_post_image_1{margin-bottom:0.5rem!important}.layout_blog_1 .usg_post_title_1{font-size:1rem!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-17517 post type-post status-publish format-standard has-post-thumbnail hentry category-tutorials-en tag-automation tag-automatisierung-en tag-link-apps tag-organisation-en tag-task-management tag-teamarbeit-en tag-trello-en tag-working-together tag-zap-en tag-zapier-en\" data-id=\"17517\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.seven.io\/en\/blog\/keep-track-of-trello-with-zapier-and-sms77\/\" aria-label=\"Keep track of Trello with Zapier and seven\"><img decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header-1024x489.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Trello Zapier Header\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header-1024x489.jpg 1024w, https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header-300x143.jpg 300w, https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header-1536x734.jpg 1536w, https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header-600x287.jpg 600w, https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header-768x367.jpg 768w, https:\/\/www.seven.io\/wp-content\/uploads\/Trello-Zap-header.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.seven.io\/en\/blog\/keep-track-of-trello-with-zapier-and-sms77\/\">Keep track of Trello with Zapier and seven<\/a><\/h2>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-31987 post type-post status-publish format-standard has-post-thumbnail hentry category-tutorials-en tag-news-trends tag-sms-notification tag-zap-en tag-zapier-en\" data-id=\"31987\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.seven.io\/en\/blog\/mailchimp-campaign-send-sms-in-zapier\/\" aria-label=\"Get notified from your Mailchimp campaign via SMS: Zapier makes it possible\"><img decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/11\/iStock-825187098-1-1024x678.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Mailchimp and sms77\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/11\/iStock-825187098-1-1024x678.jpg 1024w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/11\/iStock-825187098-1-300x199.jpg 300w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/11\/iStock-825187098-1-600x397.jpg 600w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/11\/iStock-825187098-1-768x509.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.seven.io\/en\/blog\/mailchimp-campaign-send-sms-in-zapier\/\">Get notified from your Mailchimp campaign via SMS: Zapier makes it possible<\/a><\/h2>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-13727 post type-post status-publish format-standard has-post-thumbnail hentry category-tutorials-en tag-calendar-zap tag-google-calendar-en tag-sms-notification tag-sms-reminder tag-terminerinnerungen-en tag-zapier-en\" data-id=\"13727\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.seven.io\/en\/blog\/receive-automatic-sms-notifications-for-upcoming-google-calendar-events\/\" aria-label=\"Receive automatic SMS notifications for upcoming Google Calendar events\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/09\/123-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"SMS f\u00fcr Google-Kalender Benachrichtigungen einrichten\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/09\/123-1024x576.jpg 1024w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/09\/123-300x169.jpg 300w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/09\/123-768x432.jpg 768w, https:\/\/www.seven.io\/wp-content\/uploads\/2018\/09\/123-600x338.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.seven.io\/en\/blog\/receive-automatic-sms-notifications-for-upcoming-google-calendar-events\/\">Receive automatic SMS notifications for upcoming Google Calendar events<\/a><\/h2>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:2,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;3&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;post_tag&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;zapier&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;],&quot;posts_per_page&quot;:&quot;3&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;post&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Conclusion<\/h2>\n<p>If your company is not yet working with APIs, you should definitely consider changing that. After all, this makes life <strong>a lot easier<\/strong> and takes a lot of work off the shoulders of your IT people. Your customers will benefit from a more advanced and comprehensive service. And the <strong>easy integration<\/strong> of an API allows you to offer better value to others.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>Best regards<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2018\/08\/unterschrift-1.png\" class=\"attachment-large size-large\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><i data-stringify-type=\"italic\">Header picture by SasinParaksa via\u00a0<\/i><i data-stringify-type=\"italic\">iStock.com, edited.\u00a0<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"You&#8217;ll never miss an entry from your Google Calendar again if you link it to seven via the Zapier platform. Be informed automatically via SMS reminder in good time BEFORE appointments or events are due. Easily designed. Easily combined. Over 1,100 applications are already integrated in Zapier. Zapier: That&#8217;s an interactive platform through which every...","protected":false},"author":1,"featured_media":16531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[404],"tags":[411,412,413,385],"class_list":["post-16234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-trends","tag-api-en","tag-api-economy-en","tag-iot-en","tag-zukunft-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/16234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=16234"}],"version-history":[{"count":19,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/16234\/revisions"}],"predecessor-version":[{"id":89502,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/16234\/revisions\/89502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/16531"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=16234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=16234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=16234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}