{"id":17614,"date":"2020-01-22T12:00:29","date_gmt":"2020-01-22T11:00:29","guid":{"rendered":"https:\/\/www.sms77.io\/?p=17614"},"modified":"2023-02-16T12:18:11","modified_gmt":"2023-02-16T11:18:11","slug":"receive-sms-online-a-real-dialogue-with-the-customer","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/receive-sms-online-a-real-dialogue-with-the-customer\/","title":{"rendered":"Receive SMS online &#8211; the basis of a real dialogue with the customer"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Mobile marketing used to be so simple. You send an SMS via a gateway and inform your customers about new promotions, discounts or his upcoming appointment. And that&#8217;s it. Customer satisfaction increases, and with it your turnover. Ideally, you can automate the sending process, so you don&#8217;t have to worry about it anymore.<\/strong><\/p>\n<p><strong>In 2020, it is clear that this time is over. <a href=\"https:\/\/seven.io\/en\/blog\/the-future-of-sms-marketing\/\" rel=\"noopener\">As we reported a few months ago<\/a>, the era of loyalty is coming to an end, in which customers were encouraged to remain loyal to a company or brand by means of discount codes. The new era is all about relevance. In this article I explain what this has to do with 2-way-messaging and why it&#8217;s important that you are able to receive SMS online.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#f5f5f5;box-shadow: px px px px none;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#f5f5f5\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"\u201ctoc_container\u201d\">\n<h3 class=\"\u201ctoc_title\u201d\">In this article:<\/h3>\n<ul>\n<li><a href=\"#how-relevance-works\">How relevance works<\/a><\/li>\n<li><a href=\"#how-does-2-way-messaging-help\">How does 2-Way Messaging help?<\/a><\/li>\n<li><a href=\"#4-industries\">4 industries that will benefit from inbound SMS<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"how-relevance-works\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How relevance works<\/h2>\n<p>It is easy to toss around resounding words like relevance without knowing what it means. Especially since many of these beautiful words have completely <strong>different meanings<\/strong> in different contexts. So what does relevance mean in relation to marketing?<\/p>\n<p>Nowadays, it is easier than ever for customers to get and compare information about products and services. It is at the same time difficult (if not impossible) to bind a customer to your brand with the old tried and tested methods. Undercutting the competition with ever lower prices will only lead into a spiral, at the end of which your business <strong>no longer generates profits<\/strong>. And yet, offering the lowest price doesn&#8217;t guarantee that customers will buy from you. Today, the <strong>whole package<\/strong> has to be right: The customer must feel that he is in good hands. You have to make your customer feel like you can offer them exactly what they need. If you can manage this, you no longer have to be cheap.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\" id=\"how-does-2-way-messaging-help\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>How does 2-Way Messaging help?<\/h2>\n<p>One way of being relevant to the customer is to optimize the <strong>Customer Experience (<a href=\"https:\/\/de.ryte.com\/wiki\/Customer_Experience\" target=\"_blank\" rel=\"noopener\">CX<\/a>)<\/strong>. Providing a reliable and instantly accessible channel for questions is a good way to do this. Better yet, the customer can use this channel to adjust a reservation or order. For mobile marketing, use an <a href=\"https:\/\/seven.io\/en\/products\/inbound-sms\/\" rel=\"noopener\">Inbound SMS Gateway<\/a> so that you&#8217;re able to receive SMS online. Studies show that the majority of customers prefer to be contacted via text message. At the same time, only relatively few companies offer this channel. This gap leaves <strong>room for improvement<\/strong> \u2013 and offers your company an <strong>opportunity<\/strong> to stand out from your competition. Of course, this development doesn&#8217;t mean your customers won&#8217;t be happy about discount codes, appointment reminders or booking confirmation anymore. However, if you can turn simple notifications into an <strong>interactive dialogue<\/strong>, both sides benefit. In other words, being able to receive SMS online and therefore enable 2-Way-Messaging is a must if you <strong>don&#8217;t want to look outdated<\/strong>.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-exclamation\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">2-Way-Messaging can significantly improve the customer experience<\/h4><div class=\"w-iconbox-text\"><p>Contact your customers as personally as possible. A salutation by name is now taken for granted. Use all the data you have to adapt the message to the respective customer. The more personal, the more relevant. This will also increase the probability that the customer will use the option for dialogue and that the investment in 2-way messaging will pay off.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"4-industries\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>4 industries that will benefit from inbound SMS<\/h2>\n<p>We make no claims to completeness here, however, we do not want to withhold from you which industries &#8211; in our opinion &#8211; benefit the most from 2-Way-Messaging. Being able to receive SMS online (almost) guarantees a better customer experience in these areas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"514\" height=\"1024\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/sms-online-empfangen-bank-514x1024.jpg\" class=\"attachment-large size-large\" alt=\"Receive SMS online: bank 2-way messaging\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/sms-online-empfangen-bank-514x1024.jpg 514w, https:\/\/www.seven.io\/wp-content\/uploads\/sms-online-empfangen-bank-151x300.jpg 151w, https:\/\/www.seven.io\/wp-content\/uploads\/sms-online-empfangen-bank.jpg 600w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-money-bill-alt\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Banks and Finance<\/h4><div class=\"w-iconbox-text\"><p>In the financial sector, customers are most interested in receiving notifications for <strong>time-critical events<\/strong>. Every second counts in case of suspected fraud. A message that is delivered worldwide within seconds, regardless of internet access, can save a lot of trouble. If you as a financial service provider are able to receive SMS online and process the replies directly, the customer can confirm or deny whether the transaction is actually fraudulent or not just as quickly and reliably.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-cash-register\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">E-Commerce<\/h4><div class=\"w-iconbox-text\"><p>In addition to the aforementioned notification for suspected fraud, customers in e-commerce are interested mainly in ways to keep track of the order. An inbound SMS channel can help cancelling or adjusting orders right until they are dispatched. Furthermore, if a product that was out of stock has become available again, the customer can &#8211; after being informed by SMS &#8211; initiate the order seamlessly <strong>via keyword<\/strong>. If you&#8217;re able to receive SMS online, you&#8217;re enabling a new way of selling your products.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-hotel\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Tourism<\/h4><div class=\"w-iconbox-text\"><p>Hotels, airlines or travel agencies: bookings and travel plans change sometimes. Instead of just presenting your customer with cold hard facts, you can <strong>enter into a dialogue and find a solution together<\/strong>. Likewise, your customer can use 2-Way-Messaging to react to a booking confirmation and either confirm or adjust it.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-tools\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Workshops and medical practices<\/h4><div class=\"w-iconbox-text\"><p>No matter whether you run run a car repair shop or take care of patients in your surgery: confirming and changing appointments is probably part of your everyday life. This is also a popular example when it comes to presenting the <strong>advantages of A2P Messaging<\/strong>. Here, too, you as well as your customers benefit from being able to receive SMS online and reply directly. For example, your customer can cancel or change appointments <strong>at short notice<\/strong>. In the same way, they can announce at the garage that they can not pick up their car before the next day.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"conclusion\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Conclusion<\/h2>\n<p>There is basically no industry that cannot benefit from the possibility to receive SMS online. An <a href=\"https:\/\/seven.io\/en\/products\/inbound-sms\/\" rel=\"noopener\">inbound SMS gateway<\/a> is the basis on which you can build a <strong>real dialogue with your customer<\/strong>. But the possibility to get answers to your A2P messages is not enough: You also have to address your customers personally. The more precisely the messages are tailored to the customer, the better.<\/p>\n<p><a href=\"https:\/\/seven.io\/en\/blog\/rcs-sms-meets-messenger-app\/\" rel=\"noopener\">A2P RCS Messaging<\/a> is far from being available globally. However, the first application cases from the USA show how promising the standard is. Where RCS is available, it makes sense for all businesses to use this channel. Another major advantage of RCS is that it is ideally suited for <strong>integrating a chat bot<\/strong>. A chat bot can automatically process many customer questions and orders and thus reduces the workload of your team drastically.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>Best Regards<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-large size-large\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><i data-stringify-type=\"italic\">Header picture by ViewApart via\u00a0<\/i><i data-stringify-type=\"italic\">iStock.com<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Mobile marketing used to be so simple. You send an SMS via a gateway and inform your customers about new promotions, discounts or his upcoming appointment. And that&#8217;s it. Customer satisfaction increases, and with it your turnover. Ideally, you can automate the sending process, so you don&#8217;t have to worry about it anymore. In 2020,...","protected":false},"author":1,"featured_media":17668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[1313,1309,271,1322,147,256,1310],"class_list":["post-17614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-2-way-messaging-en","tag-inbound-sms-en","tag-rcs-en","tag-receive-sms-online","tag-sms-gateway-en","tag-sms-marketing-en","tag-sms-online-empfangen-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/17614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=17614"}],"version-history":[{"count":40,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/17614\/revisions"}],"predecessor-version":[{"id":88213,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/17614\/revisions\/88213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/17668"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=17614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=17614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=17614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}