{"id":31475,"date":"2022-08-09T08:45:29","date_gmt":"2022-08-09T06:45:29","guid":{"rendered":"https:\/\/www.sms77.io\/?p=31475"},"modified":"2023-02-15T10:33:04","modified_gmt":"2023-02-15T09:33:04","slug":"your-first-sms-survey","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/your-first-sms-survey\/","title":{"rendered":"What you need to consider before launching your first SMS survey"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>An exceptionally high opening rate, the exclusive character, the closeness to the customer \u2013 there are many good reasons that make SMS a great medium for conducting a survey. However, before you send out your first SMS survey, you should be clear about a few details. In addition to having a well-defined target audience, there are other things to consider when designing your survey. This post will help you set your first SMS survey up for success. We will also show you some examples in case you are still looking for inspiration for your own SMS survey.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#f5f5f5;box-shadow: px px px px none;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#f5f5f5\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"\u201ctoc_container\u201d\">\n<h3 class=\"\u201ctoc_title\u201d\">In this article:<\/h3>\n<ul>\n<li><a href=\"#before-the-survey\">Before the survey<\/a><\/li>\n<li><a href=\"#how-to-design-your-sms-survey\">How to design your SMS survey<\/a><\/li>\n<li><a href=\"#sms-or-landingpage\">SMS or landing page<\/a><\/li>\n<li><a href=\"#transparency-creates-acceptance\">Transparency creates acceptance<\/a><\/li>\n<li><a href=\"#examples-of-survey-types\">Examples of survey types<\/a>\n<ul>\n<li><a href=\"#the-consulting-survey\">The consulting survey<\/a><\/li>\n<li><a href=\"#the-satisfaction-survey\">The satisfaction survey<\/a><\/li>\n<li><a href=\"#the-customer-participation-survey\">The customer participation survey<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#conclusion\">Plan ahead to make your SMS survey succeed<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"before-the survey\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Before the survey<\/h3>\n<p>Before you create and send your first SMS survey, you need to consider some basic things. For example, you should think about how you want to design your survey, for what purpose you want to send this survey and what scope it should have. Based on this, divide your primary target group into meaningful recipient groups and <a href=\"https:\/\/help.seven.io\/en\/groups\" rel=\"noopener\">create them in our webapp<\/a> if needed.<\/p>\n<p>If you have completed these steps you can start to produce the content of the survey. We also recommend that you prepare your recipients for the survey by asking them about their interests, and explain to them why you are conducting the survey.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"how-to-design-your-sms-survey\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>How to design your SMS survey<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Surveys are a great way for you to get detailed information. However, there is often no added value in answering your questions for your recipients. Therefore, it is especially important to design your survey in such a way that it is as pleasant as possible for your potential participants to answer.\u00a0To do this, you should pay particular attention to these points:<\/p>\n<p>Address participants personally. A message that addresses your recipients personally is much more likely to be answered. In any case, you should personalize the survey as much as you can. This creates more relevance with your recipients and makes them more likely to want to participate.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-message color_blue\"><div class=\"w-message-body\"><p>Want to add value for your customers?<br \/>\nOffer an incentive, such as a coupon code, quiz evaluation, or entry to a sweepstakes for answering the questions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Be as brief as possible. Ask focused, simple questions, don&#8217;t give too many answers to choose from, only ask as many questions as absolutely necessary. Your goal is to get as many respondents to complete the survey as possible. Also make sure to test the survey ahead of time to discover any unclear sections before launching the final survey. This will help you avoid excessively high dropout rates.<\/p>\n<p>Thank your recipients. If you don&#8217;t want to or cannot offer an <a href=\"https:\/\/en.wikipedia.org\/wiki\/Incentive\" target=\"_blank\" rel=\"noopener\">incentive<\/a> to your participants, you should thank them even more for their help. Do not just take the fact for granted that customers are willing to help you without getting anything in return.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"sms-or-landingpage\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>SMS or landing page<\/h3>\n<p>If you want to launch an SMS survey, you can choose between two options: Either you conduct the entire survey via SMS and allow customers to respond to the SMS directly, or you send a link to your <a href=\"https:\/\/seven.io\/en\/blog\/how-sms-and-landing-pages-hit-the-mark-with-your-customers\/\" rel=\"noopener\">landing page<\/a> where you conduct the survey. Both options have their advantages and disadvantages. Therefore, which one suits you best depends entirely on your individual needs and priorities.<\/p>\n<p>If you let your recipients respond to your SMS directly, the effort required to answer your questions is particularly low. In addition, people who do not have access to the Internet can take part in the survey as well. However, if your recipients do not use an unlimited phone plan that includes SMS, they may need to pay for their answers.<\/p>\n<p>A landing page, on the other hand, allows you to visually customize your survey to match your branding. However, in order to participate, your recipients have to overcome the first hurdle and click on the link to the survey, which usually reduces the participation rate.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"transparency-creates-acceptance\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Transparency creates acceptance<\/h3>\n<p>Before you get started with your first SMS survey, you should ask the selected recipients if they want to participate in your survey. You should also clearly state what you plan to use the information for that you receive from them. An example: Do you want to use the data to improve your customers&#8217; buying experience? If your recipients know this, they will feel that their opinion is important to you and will likely be happy to help.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox no-border color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>You can learn more about how you should ask for information from customers in our post on Zero Party Data.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"https:\/\/seven.io\/en\/blog\/collect-zero-party-data-with-sms\/\" rel=\"noopener\"><span class=\"w-btn-label\">Read blogpost<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"examples-of-survey-types\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Examples of survey types<\/h3>\n<p>Are you still looking for inspiration for your first SMS survey? Of course, you can basically ask any kind of question and there are hardly any limits to your imagination. However, some survey types are more suitable for businesses than others. Let&#8217;s take a look at some useful SMS survey types that you can use for your business.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"the-consulting-survey\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The consulting survey<\/h3>\n<p>Do you offer a consulting service to your customers? The more your employees know about the customers who want a consultation, the better the quality of the consultation.\u00a0An initial SMS survey can help you get to know your customers and therefore assess their needs more effectively. Based on this data, you can then offer the best possible advice. Of course, it is also possible to conduct a purely SMS-based consultation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en-400x266.png\" class=\"attachment-us_400_0 size-us_400_0\" alt=\"In your SMS survey, make sure to let recipients know what you plan to do with their answers\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en-400x266.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en-300x200.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en-350x233.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en-250x167.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en-200x133.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfragen_mockBeratung_en.png 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"the-satisfaction-survey\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The satisfaction survey<\/h3>\n<p>An SMS survey is also a good way to query your customers&#8217; satisfaction. Satisfaction surveys show appreciation for your customers and help uncover any problems immediately. It also gives you information that can help you improve your operations.<\/p>\n<p>Use satisfaction surveys, for example, if you want to get first-hand information, e.g. to optimize your sales processes. Send your SMS survey after a successful purchase or when customers abandon a purchase with a full shopping cart.<\/p>\n<p>If you have redesigned your website or online store, you can use an SMS survey to find out if your regular customers are happy with the changes.<\/p>\n<p>Have your customers had contact with your support team or used your consulting services? Have them rate their interaction with your team and improve your service.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"the-customer-participation-survey\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The customer participation survey<\/h3>\n<p>Do you involve your customers in decisions about future collections or changes to your product? Just give it a try, whether it&#8217;s a new product or a redesign of a classic. Whether you have them design the entire product or just let them determine details like colors or materials doesn&#8217;t matter \u2013 participation is key.<\/p>\n<p>Advocates of your brand can provide valuable input and usually don&#8217;t hesitate to share their honest opinions with you. This gives you the opportunity to have your ideas evaluated directly by the target group and, at the same time, you can benefit from the ideas of your most loyal customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"376\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-300x376.png\" class=\"attachment-us_300_0 size-us_300_0\" alt=\"SMS survey with a twist: let your customers take part in decisions\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-300x376.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-240x300.png 240w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-350x438.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-250x313.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-400x501.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-319x400.png 319w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en-200x250.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_sms-umfrage_mockKundenbeteiligung_en.png 511w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"conclusion\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Plan ahead to make your SMS survey succeed<\/h3>\n<p>As with all SMS campaigns, before you send your first one, you need to be clear about your goals and make some basic decisions. Decide on a survey type that is purposeful, divide your recipient groups wisely and make sure your survey is short, concise and easy to answer. Always communicate how you plan to use the information you ask for, and make your customers feel like they have the power to make a difference \u2013 because they do.<\/p>\n<p>Have you already conducted an SMS survey and want to share your experience?<br \/>\nWe look forward to <a href=\"https:\/\/seven.io\/en\/company\/contact\/\" rel=\"noopener\">hearing from you<\/a>!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>All the best<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-full size-full\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Header: iStock.com\/akinbostanci, edited color<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"An exceptionally high opening rate, the exclusive character, the closeness to the customer \u2013 there are many good reasons that make SMS a great medium for conducting a survey. However, before you send out your first SMS survey, you should be clear about a few details. In addition to having a well-defined target audience, there...","protected":false},"author":1,"featured_media":31425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[195,939,5394,5393],"class_list":["post-31475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-mobile-marketing-en","tag-mobiles-marketing-en","tag-sms-survey","tag-sms-umfrage-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/31475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=31475"}],"version-history":[{"count":20,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/31475\/revisions"}],"predecessor-version":[{"id":88064,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/31475\/revisions\/88064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/31425"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=31475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=31475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=31475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}