{"id":32597,"date":"2022-01-25T06:50:02","date_gmt":"2022-01-25T05:50:02","guid":{"rendered":"https:\/\/www.sms77.io\/?p=32597"},"modified":"2023-02-21T10:31:53","modified_gmt":"2023-02-21T09:31:53","slug":"use-sms-in-content-marketing","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/use-sms-in-content-marketing\/","title":{"rendered":"Why you should be using SMS in content marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>SMS in content marketing \u2013 a lot of untapped potential<\/h2>\n<p><strong>Do you remember <a href=\"https:\/\/seven.io\/en\/blog\/rcs-update-the-invisible-giant\/\" rel=\"noopener\">RCS<\/a>? The spread of the messaging standard is advancing, even though Apple has still not officially commented on its adaptation and widespread availability is still a long way off. As adoption continues, so do promising predictions and many well-intentioned tips, such as this article from MobileSquared: <a href=\"https:\/\/mobilesquared.co.uk\/2020\/10\/06\/brands-need-to-focus-on-rcs-content\/\" target=\"_blank\" rel=\"noopener\">Brands need to focus on RCS content<\/a>.<\/strong><\/p>\n<p><strong>It talks about the opportunities for companies to deliver high-quality content via RCS. Basically, that&#8217;s a good thing, but we asked ourselves: What can you learn from these tips, even without RCS being available as a meaningful, omnipresent channel?<\/strong><\/p>\n<p><strong>We are convinced: The quality of the content is crucial in any medium. It has to be relevant to the respective target group and ideally fits the respective medium exactly in terms of information density and presentation. Good, relevant content is also worth its weight in gold for SMS campaigns and in conversational marketing via SMS.<\/strong><\/p>\n<p><strong>That&#8217;s why we&#8217;d like to show you why you should include SMS in your content marketing strategy, what you should bear in mind and what good content in SMS marketing looks like.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#f5f5f5;box-shadow: px px px px none;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#f5f5f5\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"\u201ctoc_container\u201d\">\n<h3 class=\"\u201ctoc_title\u201d\">In this article:<\/h3>\n<ul>\n<li><a href=\"#what-is-content-marketing\">What is content marketing?<\/a><\/li>\n<li><a href=\"#make-the-most-of-sms-in-content-marketing\">Why you should make the most of SMS in content marketing<\/a><\/li>\n<li><a href=\"#content-to-contact\">What is the best way for content to reach your contacts?<\/a><\/li>\n<li><a href=\"#engaging-sms-content\">What does engaging SMS content look like?<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion: SMS in content marketing enable higher customer satisfaction<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"what-is-content-marketing\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What is content marketing?<\/h3>\n<p>Content has become crucial in the past couple of years. Content is basically everything that is created (mostly online) to convey any kind of information (or entertainment, if you will). In content marketing, this content is usually text, videos, or infographics that provide value to customers and interested parties.<\/p>\n<p>Content in content marketing provides information that, for example, helps interested parties learn more about a product or service so they can make a well-informed decision. Based on a content strategy, material is produced to help interested parties with a question or to provide them with relevant information that is tailored to their stage of the <a href=\"https:\/\/seven.io\/en\/blog\/a-flying-start-creating-a-great-customer-journey-with-sms\/\" rel=\"noopener\">customer journey<\/a>. Ideally, this leads to <a href=\"https:\/\/en.ryte.com\/wiki\/Conversion\" target=\"_blank\" rel=\"noopener\">conversions<\/a> at a certain point. But targeted content is also used for existing customers, for example to encourage a further purchase or to increase customer satisfaction.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"make-the-most-of-sms-in-content-marketing\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Why you should make the most of SMS in content marketing<\/h3>\n<p>The use of SMS in content marketing offers unique opportunities that you should not miss. SMS adds a valuable channel to your marketing strategy that is not only very personal, but also raises a lot of attention in your customers.<\/p>\n<p>This is reflected not only in the exceptionally fast and <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/tap-into-the-marketing-power-of-sms\" target=\"_blank\" rel=\"noopener\">high open rate of 98%<\/a>, but in the other metrics of your marketing as well. CTR, conversion rate and response rate can also be exceptionally high if you optimize your SMS campaign well. This is where your content comes into play: it can offer your customers elementary added value and thus ensures that your SMS are perceived as relevant \u2013 one of the most important characteristics of personalized marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"content-to-contact\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What is the best way for content to reach your contacts?<\/h3>\n<p>When using SMS in content marketing, you should first understand how SMS can fit into your overall content strategy. At what stage do you want to use SMS and what is the purpose of the message you are sending to your contacts?<\/p>\n<p>In addition, the content must, of course, be relevant and fit the current phase of the customer journey. In addition, you should always <a href=\"https:\/\/help.seven.io\/en\/personalized-sms\" rel=\"noopener\">personalize your SMS<\/a> and make sure that you don&#8217;t send messages too frequently. Your customers grant you very private access to them via their phones \u2013 use this access with respect and caution.<\/p>\n<p>Ideally, sending SMS in content marketing leads to an organic and relevant conversation, like the one that takes place in conversational marketing. This has a whole lot of positive side effects: The organic and personal contact strengthens your customers&#8217; trust, as well as customer loyalty. Your customers&#8217; satisfaction also increases because they know exactly what they want, what they are buying and whether the product they choose really suits them.<\/p>\n<\/div><\/div><div class=\"w-actionbox no-border color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>The trend towards conversational marketing creates a situation where companies not only want to send SMS, but also receive them.<br \/>\nIn our overview, you will find detailed information on receiving SMS online.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"https:\/\/seven.io\/en\/blog\/inbound-sms-at-a-glance\/\" rel=\"noopener\"><span class=\"w-btn-label\">Read overview<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"engaging-sms-content\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What does engaging SMS content look like?<\/h3>\n<p>Are you still unsure how to use SMS in content marketing in a meaningful way? Essentially, you need to pay attention to three points when creating your SMS content:<\/p>\n<ol>\n<li>It is relevant for the respective target group.<\/li>\n<li>It is well planned (target group, strategy, timing).<\/li>\n<li>The SMS content is short and concise.<\/li>\n<\/ol>\n<p>For example, you can implement content such as a quiz that shows customers which product suits them via SMS. This makes the &#8220;consultation&#8221; feel even more personal to your customers and is more likely to be remembered positively. At the end, you can send a blog post to your contact that is particularly relevant to them, explaining the benefits of the product that suits them best.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Examples: SMS Content in your Customer Journey<\/h3>\n<p>If you&#8217;re not sure where to start, use the simplified stages of the Customer Journey as a guide. This is where SMS in content marketing can help your customers be informed well and thus have a better buying experience. This not only ensures more successful sales, but also higher customer satisfaction and retention.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_secondary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"far fa-question\"><\/i><\/div><div class=\"w-iconbox-meta\"><h5 class=\"w-iconbox-title\">Consideration phase<\/h5><div class=\"w-iconbox-text\"><p>Offer personalized advice via SMS or let customers find their perfect product by taking an SMS quiz.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>Which plan suits you?<\/p>\n<p>Do you really need product X?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_secondary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"far fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h5 class=\"w-iconbox-title\">Purchasing phase<\/h5><div class=\"w-iconbox-text\"><p>Offer customers content that answers common questions or addresses common concerns.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>FAQ Friday: what have you always wanted to know about product X?<\/p>\n<p>The top five benefits that product X offers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_secondary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"far fa-heart\"><\/i><\/div><div class=\"w-iconbox-meta\"><h5 class=\"w-iconbox-title\">Loyalty phase<\/h5><div class=\"w-iconbox-text\"><p>Ask about experiences and provide suggestions on how to use or care for the product purchased.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>How to care for your backpack so it looks brand new for a long time.<br \/>\nHow to get the most out of your workout.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"conclusion\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Conclusion: SMS in content marketing enable higher customer satisfaction<\/h3>\n<p>So, it definitely makes sense to include SMS as a channel in your content marketing.\u00a0Because the fact is: Yes, content will be presented in a way with RCS that encourages your customers to interact more. But you shouldn&#8217;t take this as a reason not to use content in a meaningful way on other channels right now.<\/p>\n<p>SMS allows you to have exceptionally personal contact with prospects and customers, which means that your content can be perceived as particularly helpful if it is relevant to the target group in question. The result: your customers make informed decisions, know where to seek help, and are more satisfied with their buying experience.<\/p>\n<p>In conclusion: of course your content needs to be high quality, but in the end it still makes a difference how many people you can show it to. With SMS, you can reach your target groups reliably, quickly and benefit from the personal touch, no matter what cell phone they use, no matter what operating system runs on their phones.<\/p>\n<p>Excited to start? Just give it a try: <a href=\"https:\/\/app.seven.io\/signup\" rel=\"noopener\">Sign up<\/a> for free. We do not charge any basic fees, do not have fixed contract periods or minimum sending requirements \u2013 you are flexible and only pay for what you use when sending SMS.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>All the best<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-full size-full\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Header picture by avemario via iStock.com<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"SMS in content marketing \u2013 a lot of untapped potential Do you remember RCS? The spread of the messaging standard is advancing, even though Apple has still not officially commented on its adaptation and widespread availability is still a long way off. As adoption continues, so do promising predictions and many well-intentioned tips, such as...","protected":false},"author":1,"featured_media":32546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[5410,5385,939],"class_list":["post-32597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-content-marketing-en","tag-mobile-strategies","tag-mobiles-marketing-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/32597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=32597"}],"version-history":[{"count":20,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/32597\/revisions"}],"predecessor-version":[{"id":88124,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/32597\/revisions\/88124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/32546"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=32597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=32597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=32597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}