{"id":81624,"date":"2022-03-08T08:26:22","date_gmt":"2022-03-08T07:26:22","guid":{"rendered":"https:\/\/www.sms77.io\/?p=81624"},"modified":"2023-02-15T12:19:59","modified_gmt":"2023-02-15T11:19:59","slug":"what-is-an-sms-sender-id","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/what-is-an-sms-sender-id\/","title":{"rendered":"What is an SMS Sender ID and what do you need to know when choosing one?"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What you need to know before you choose a Sender ID for your SMS<\/h2>\n<p><strong>When you start looking into sending SMS for your business, you will encounter many technical terms and details that you will want to understand and pay attention to. One of these technical terms is the so-called Sender ID, which is sometimes also called SMS Sender ID or Sender Name. Special rules may apply to what names you can choose depending on the recipient country, but there are also technical details you should know about. In our blog post, we would therefore like to show you what to pay attention to when selecting a Sender ID.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#f5f5f5;box-shadow: px px px px none;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#f5f5f5\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"\u201ctoc_container\u201d\">\n<h3 class=\"\u201ctoc_title\u201d\">In this article:<\/h3>\n<ul>\n<li><a href=\"#what-is-a-sender-id\">What is a Sender ID when we talk about SMS?<\/a><\/li>\n<li><a href=\"#look-out-for-this\">What should you look for when choosing a Sender ID for your SMS?<\/a>\n<ul>\n<li><a href=\"#character-limit\">The character limit<\/a><\/li>\n<li><a href=\"#reply-option\">The missing reply option<\/a><\/li>\n<li><a href=\"#international-sender-ids\">International Sender IDs for SMS<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#useful\">In which cases are alphanumeric senders useful?<\/a><\/li>\n<li><a href=\"#alternatives\">What are the alternatives?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"what-is-a-sender-id\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What is a Sender ID when we talk about SMS?<\/h3>\n<p>A Sender ID is the information about the sender that is presented to the recipients of an SMS. Basically, when you send an SMS via an ordinary mobile phone, a phone number is also a Sender ID. In the context of SMS, Sender ID is often used synonymously with the alphanumeric sender name.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>An alphanumeric sender name is \u2013 as the name suggests \u2013 a name consisting of alphanumeric characters that is displayed to recipients when they receive an SMS.<\/p>\n<p>Alphanumeric characters are usually the letters from A to Z in the English alphabet and the numbers from 0 to 9. So these are also the characters that you can use for the sender name of an SMS.<\/p>\n<p>In some definitions, certain special characters also belong to the alphanumeric characters. For your sender ID you should avoid special characters and blanks (space characters), because when sending via an SMS gateway these may not be displayed correctly or may be transmitted incorrectly.<\/p>\n<p>When sending via an SMS gateway, you can usually choose the sender name. However, there are restrictions to consider, which you will learn more about in the following sections.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"376\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-300x376.png\" class=\"attachment-us_300_0 size-us_300_0\" alt=\"The sender ID is displayed to recipients as the sender of the SMS message\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-300x376.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-240x300.png 240w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-350x438.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-250x313.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-400x501.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-319x400.png 319w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en-200x250.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_senderID_mock1_en.png 511w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"look-out-for-this\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What should you look for when choosing a Sender ID for your SMS?<\/h3>\n<p>Besides the type of characters you can use for your Sender ID, you should also consider other factors. These include both the character limit that exists for sender names and the fact that it is not possible to reply to alphanumeric senders. Furthermore, there may be restrictions in your recipient country.<\/p>\n<p>Also, make sure that your sender name is unique, so it cannot be confused with that of other companies or brands.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\" id=\"character-limit\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The character limit<\/h3>\n<p>Due to technical limitations, alphanumeric sender names cannot contain more than 11 characters. This is true everywhere, i.e. this restriction applies to every Sender ID at every provider.<\/p>\n<p>As already mentioned, you should avoid using special characters and spaces for your Sender ID. Rather choose a sender name consisting of lower and upper case letters. Of course, numbers are also allowed.<\/p>\n<p>You can also enter a number as Sender ID. In this case, 16 digits are available. If you choose this variant, a reply from your recipients will \u2013 logically \u2013 be sent to the number you specify as the sender.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: px px px px none;padding:10px;margin:0px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    data-normal_margins=\"margin:0px;\"   data-bg=\"#ffffff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4 style=\"text-align: center;\">What should your sender name look like?<\/h4>\n<\/div><\/div><div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1329\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1329 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">FlowerDude<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8880\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8880 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">ACME<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6751\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6751 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">DrSmith<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7773\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-check\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7773 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">+491771783130<\/span><\/div><\/li><\/ul><\/div><div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3108\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#ff0000;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-close remove times\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3108 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Veterinarian\u00a0(too long)<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4711\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#ff0000;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-close remove times\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4711 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Apple (trademarked name)<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6215\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#ff0000;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-close remove times\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6215 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Miss Fox (avoid space characters)<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3734\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:5px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#ff0000;font-size:20px;display:inline-block;\">\n\t<i class=\"Defaults-close remove times\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3734 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">#business (avoid special characters)<\/span><\/div><\/li><\/ul><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\" id=\"reply-option\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The missing reply option<\/h3>\n<p>For some companies, an alphanumeric sender is just right, but for others it is not. This is not least because recipients cannot reply to SMS from alphanumeric senders. The reason is obvious, but often overlooked:<br \/>\nWhen an alphanumeric sender name is sent along, it is transmitted instead of a mobile phone number. So there is no valid &#8220;address&#8221; to which a reply could be delivered. Therefore, in the message histories of most smartphones, it is not even possible to reply to SMS from alphanumeric senders.<\/p>\n<p>For more information, see our help article <a href=\"https:\/\/help.seven.io\/en\/replying-to-sms-with-sender-names\" rel=\"noopener\">Replying to SMS with sender names<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\" id=\"international-sender-ids\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>International Sender IDs for SMS<\/h3>\n<p>If you send SMS internationally, you have to educate yourself particularly well. This does not only apply to the sending and the legal conditions as such, but also to the use of an SMS sender ID.<\/p>\n<p>In some countries Sender IDs have to be registered in advance or they are replaced by a number or another sender name by default. Make sure to check this before sending your first SMS with an alphanumeric Sender ID. Otherwise your SMS may not reach its destination.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox no-border color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><h5 class=\"w-actionbox-title\">Sending SMS internationally<\/h5><div class=\"w-actionbox-description\"><p>When sending international SMS you have to pay attention to many details. You can find more information in our blogpost.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"https:\/\/www.seven.io\/en\/blog\/international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign\/\"><span class=\"w-btn-label\">Read blogpost<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"useful\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>In which cases are alphanumeric senders useful?<\/h3>\n<p>An alphanumeric sender name is always useful when two-way communication is not necessary, i.e. you do not want to receive replies. In addition, recipients will immediately recognize who is sending them an SMS if you use a sender name. Our customers use alphanumeric sender names, for example, when sending <a href=\"https:\/\/en.wikipedia.org\/wiki\/One-time_password\" target=\"_blank\" rel=\"noopener\">OTP<\/a> or other authentication, but also for confirmation SMS of all kinds as well as in marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"alternatives\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What are the alternatives?<\/h3>\n<p>If an alphanumeric sender is not an option for you, for example because you want to receive replies, you can specify your own number to which your replies will then be delivered. If you want to receive these replies online, you need your own <a href=\"https:\/\/www.seven.io\/en\/products\/inbound-sms\/\">inbound number<\/a>, which you can easily book yourself.<\/p>\n<p>If you are still undecided which type of inbound number makes sense for you, we recommend our blog post on <a href=\"https:\/\/www.seven.io\/en\/blog\/inbound-sms-at-a-glance\/\">Inbound SMS at a glance<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox no-border color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>Find a guide on how to set your sender ID for SMS sent via the seven gateway in our helpdesk article.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"https:\/\/help.seven.io\/en\/set-sender-id\" rel=\"noopener\"><span class=\"w-btn-label\">Read helpdesk article<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>All the best<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-us_400_0 size-us_400_0\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Header picture by Priscilla Du Preez via Unsplash<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"What you need to know before you choose a Sender ID for your SMS When you start looking into sending SMS for your business, you will encounter many technical terms and details that you will want to understand and pay attention to. One of these technical terms is the so-called Sender ID, which is sometimes...","protected":false},"author":1,"featured_media":81614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[5416,5417,5443,5422],"class_list":["post-81624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-absendername-en","tag-sender-id-en","tag-sender-name","tag-sms-101-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/81624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=81624"}],"version-history":[{"count":23,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/81624\/revisions"}],"predecessor-version":[{"id":88109,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/81624\/revisions\/88109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/81614"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=81624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=81624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=81624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}