{"id":83151,"date":"2022-10-04T08:13:09","date_gmt":"2022-10-04T06:13:09","guid":{"rendered":"https:\/\/www.sms77.io\/?p=83151"},"modified":"2023-02-15T09:03:09","modified_gmt":"2023-02-15T08:03:09","slug":"conversational-marketing-role-of-sms","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/conversational-marketing-role-of-sms\/","title":{"rendered":"Conversational Marketing and the Role of SMS"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>The marketing landscape is <a href=\"https:\/\/seven.io\/en\/blog\/the-future-of-sms-marketing\/\" rel=\"noopener\">constantly changing<\/a>.\u00a0The pandemic has shifted the focus for companies not only to greater digitization, but also to a more personalized customer experience in digital marketing. Perhaps you too have adjusted your marketing strategy and stumbled upon the term <em>Conversational Marketing<\/em>. In this post, we talk about what Conversational Marketing is and why SMS are strong partners in this form of marketing.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#f5f5f5;box-shadow: px px px px none;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#f5f5f5\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"\u201ctoc_container\u201d\">\n<h3 class=\"\u201ctoc_title\u201d\">In this article:<\/h3>\n<ul>\n<li><a href=\"#what-is-conversational-marketing\">What exactly is Conversational Marketing<\/a><\/li>\n<li><a href=\"#why-is-conversational-marketing-important\">Why is Conversational Marketing so important?<\/a><\/li>\n<li><a href=\"#sms-in-conversational-marketing\">What role does SMS play in Conversational Marketing?<\/a><\/li>\n<li><a href=\"#conversational-marketing-examples\">Conversational Marketing Examples<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion: Develop a Conversational Marketing Strategy<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"what-is-conversational-marketing\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What exactly is Conversational Marketing?<\/h3>\n<p>Conversational Marketing is a form of marketing that focuses on conversations with customers. It potentially accompanies all phases of the <a href=\"https:\/\/seven.io\/en\/blog\/a-flying-start-creating-a-great-customer-journey-with-sms\/\" rel=\"noopener\">customer journey<\/a> and is focused on enabling a two-way conversation.<\/p>\n<p>In order to implement Conversational Marketing in a meaningful way, it is necessary for companies to decide to offer their customers several communication channels to contacts them in. This way, they can choose the channel that allows them to have an authentic and enjoyable conversation.\u00a0Opportunities for direct communication, such as in live chats or through chatbots, are just as important as opportunities for asynchronous communication, such as via SMS.<\/p>\n<\/div><\/div><div class=\"w-actionbox no-border color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>Conversational Marketing needs to be based on reliable data, but it&#8217;s also great for querying first party data.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"https:\/\/seven.io\/en\/blog\/a-flying-start-creating-a-great-customer-journey-with-sms\/\" rel=\"noopener\"><span class=\"w-btn-label\">Learn more about First Party Data<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"why-is-conversational-marketing-important\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Why is Conversational Marketing so important?<\/h3>\n<p>The trend toward addressing customers individually has been evident for years. Today, personalized offers are nothing new, but a basic service that your customers expect. Conversational Marketing is the next logical evolution: focusing on your customers moves further into the spotlight. Conversation is perhaps the most natural way to get information \u2013 especially for your customers.<\/p>\n<p>Give your customers the opportunity to use this way of communication.<\/p>\n<p>It should be clear to you: Conversational Marketing is a growth factor that should not be underestimated. Especially in Germany, many companies have not yet jumped on the bandwagon. Yet it has long been clear that <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/why-messaging-businesses-is-the-new-normal\" target=\"_blank\" rel=\"noopener\">business messaging has come to stay<\/a>.<\/p>\n<p>Important: Marketing conversations must also be meaningfully integrated into a marketing mix; they cannot exist on their own, because then both context and foundation would be missing.\u00a0Simply implementing one chatbot is not enough.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"sms-in-conversational-marketing\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What role does SMS play in Conversational Marketing?<\/h3>\n<p>Conversational Marketing can be offered in many ways and in many different media.<\/p>\n<p>SMS are a logical part of successful Conversational Marketing strategies, because:<\/p>\n<\/div><\/div><div class=\"smile_icon_list_wrap ult_info_list_container ult-adjust-bottom-margin  \"><ul class=\"smile_icon_list left square with_bg\"><li class=\"icon_list_item\" style=\" font-size:105px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:35px;border-width:1px;border-style:none;background:#ffffff;color:#52c0fa;border-color:#333333;\"><i class=\"Defaults-clock-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-7956\" style=\"font-size:35px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-7956 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">SMS are easy to use and implemented quickly<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-7956 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>Your customers don&#8217;t have to install an app, they don&#8217;t have to click through your website to find a form, they don&#8217;t even necessarily have to be connected to the internet. If they have a cell phone, they can receive SMS. For you as a company, scalable SMS sending is also easy to implement: with a reliable SMS gateway.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:105px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:35px;border-width:1px;border-style:none;background:#ffffff;color:#52c0fa;border-color:#333333;\"><i class=\"Defaults-bolt flash\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-1370\" style=\"font-size:35px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-1370 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">SMS are crisis-proof<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-1370 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>SMS aren&#8217;t going anywhere anytime soon. While many messenger apps have to deal with scandals, outages or other problems time and again, SMS are virtually indestructible. They are also very reliable and are opened and read quickly by your recipients.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:105px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:35px;border-width:1px;border-style:none;background:#ffffff;color:#52c0fa;border-color:#333333;\"><i class=\"Defaults-lock\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-6378\" style=\"font-size:35px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-6378 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">GDPR compliance is easy<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-6378 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>It&#8217;s not new that customers want to be able to contact companies via text message. For many companies, however, one question arises during implementation: <a href=\"https:\/\/seven.io\/en\/blog\/how-the-double-opt-in-works-plus-legal-basis-for-sending-sms\/\" rel=\"noopener\">How do I make sure my communication is GDPR-compliant?<\/a><\/p>\n<p>With a GDPR-compliant SMS gateway, you are on the safe side and still offer your customers an option to text you.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><li class=\"icon_list_item\" style=\" font-size:105px;\"><div class=\"icon_list_icon\" data-animation=\"\" data-animation-delay=\"03\" style=\"font-size:35px;border-width:1px;border-style:none;background:#ffffff;color:#52c0fa;border-color:#333333;\"><i class=\"Defaults-smile-o\" ><\/i><\/div><div class=\"icon_description\" id=\"Info-list-wrap-1903\" style=\"font-size:35px;\"><h3 class=\"ult-responsive info-list-heading\"  data-ultimate-target='#Info-list-wrap-1903 h3'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:24px;\"}'  style=\"\">SMS are personal<\/h3><div class=\"icon_description_text ult-responsive\"  data-ultimate-target='#Info-list-wrap-1903 .icon_description_text'  data-responsive-json-new='{\"font-size\":\"desktop:13px;\",\"line-height\":\"desktop:18px;\"}'  style=\"\"><p>A conversation with your customers should take place at a personal level. One of the reasons text messages work so well for your Conversational Marketing is that they are very personal messages. Your customers are used to communicating with friends and family via text messages. Talking to you in the same place strengthens their bond with your company.<\/p>\n<p>By the way: our <a href=\"https:\/\/help.seven.io\/en\/personalized-sms\" rel=\"noopener\">placeholders<\/a> make it particularly easy to personalize text messages.<\/p>\n<\/div><\/div><div class=\"icon_list_connector\"  style=\"border: none !important;\"><\/div><\/li><\/ul><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Think of SMS as a logical complement or rather the logical foundation for your Conversational Marketing. If all other mediums don&#8217;t work, SMS is the foundation you can return to. Also keep in mind that not all of your customers will want to use certain messenger apps. Let them decide for themselves how they want to contact you.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox no-border color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><h5 class=\"w-actionbox-title\">Receive SMS online?<\/h5><div class=\"w-actionbox-description\"><p>With your own inbound number, you receive your incoming SMS conveniently in your login. Of course, you can also forward incoming SMS.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/seven.io\/en\/products\/inbound-sms\/\" rel=\"noopener\"><span class=\"w-btn-label\">More on Inbound SMS<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"conversational-marketing-examples\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Conversational Marketing Examples<\/h3>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Domino&#8217;s<\/h3>\n<p>A well-known example of Conversational Marketing is <a href=\"https:\/\/anyware.dominos.com\" target=\"_blank\" rel=\"noopener\">Domino&#8217;s AnyWare<\/a>. Here, customers can create a favorite order in their profile and then trigger it by sending a pizza emoji to Domino&#8217;s via text message.<br \/>\nAs can be seen in the linked video, however, the order can also be triggered via Twitter, smartwatches and smart TVs. In fact, even more communication channels are available for quick ordering.<\/p>\n<p>Of course, this example shows only a small part of the Conversational Journey. Nevertheless, it&#8217;s a nice example: Domino&#8217;s lets customers choose how they want to get in touch, effectively shortening the conversation exactly where customers would have to repeat themselves unnecessarily.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/D1SrOjuBSEU?autoplay=0&controls=1&origin=https:\/\/www.seven.io\/en\/&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"350\" height=\"233\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-350x233.png\" class=\"attachment-us_350_0 size-us_350_0\" alt=\"Conversational Marketing begleitet idealerweise alle Phasen einer Customer Jurney\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-350x233.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-300x200.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-250x167.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-600x400.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-768x512.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-400x267.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel-200x133.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_conversationalMarketing_beispiel.png 800w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Many options \u2013 Which one will your customer choose?<br \/>\n(Image source:\u00a0Vlad Hilitanu via Unsplash)<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>LEGO<\/h3>\n<p>The use of chatbots as virtual shopping assistants, as seen in use by LEGO, is also interesting. <a href=\"https:\/\/mobilemarketingmagazine.com\/lego-ralph-chatbot-facebook-messenger-news-feed-christmas\" target=\"_blank\" rel=\"noopener\">In this example<\/a>, a conversation is created between the customer and the bot, in which the chatbot uses questions to find out which product could be the perfect LEGO Christmas gift.<\/p>\n<p>This type of advice does not generate the same customer loyalty as a one-on-one conversation, but it effectively helps customers to help themselves \u2013 even if no employee is available.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"conclusion\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Develop a Conversational Marketing Strategy<\/h3>\n<p>Most companies will probably not be able to avoid Conversational Marketing even if they do not see the benefits and would therefore prefer to do without it. Customers are already actively demanding this type of communication, and the generations that will become the most affluent customers soon want to be able to reach companies flexibly. So at best, make a plan now: how can you make conversations with your customers a strong component of your marketing strategy.<\/p>\n<p>Including SMS as a component of your Conversational Marketing strategy is a good idea both short term and long term \u2013 SMS reach every cell phone without extra effort, they are crisis-proof and easy to integrate.<\/p>\n<p>Give it a try and <a href=\"https:\/\/seven.io\/en\/products\/inbound-sms\/\" rel=\"noopener\">book your own inbound number<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center with_text with_content\"><div class=\"w-separator-h\"><h6 class=\"w-separator-text\"><span>All the best<\/span><\/h6><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-full size-full\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Illustration in header by sesame via iStock, edited colours and crop.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The marketing landscape is constantly changing.\u00a0The pandemic has shifted the focus for companies not only to greater digitization, but also to a more personalized customer experience in digital marketing. Perhaps you too have adjusted your marketing strategy and stumbled upon the term Conversational Marketing. In this post, we talk about what Conversational Marketing is and...","protected":false},"author":1,"featured_media":83058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[4857,5441,5442,1309],"class_list":["post-83151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-conversational-marketing-en","tag-conversational-marketing-en-2","tag-inbound-marketing-en","tag-inbound-sms-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/83151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=83151"}],"version-history":[{"count":34,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/83151\/revisions"}],"predecessor-version":[{"id":88048,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/83151\/revisions\/88048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/83058"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=83151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=83151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=83151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}