{"id":90847,"date":"2023-11-14T09:03:33","date_gmt":"2023-11-14T08:03:33","guid":{"rendered":"https:\/\/www.seven.io\/?p=90847"},"modified":"2023-11-02T13:38:52","modified_gmt":"2023-11-02T12:38:52","slug":"sms-marketing-with-chatgpt","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/","title":{"rendered":"Our experiment: Can ChatGPT create a good SMS marketing campaign?"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>ChatGPT has gained significant attention in recent months. Text-based AI has long since become mainstream and has also arrived in everyday working life. Of course, it is also possible to have text messages suggested to you. So we asked ourselves: How good is a campaign that the AI creates for us? Can SMS marketing with ChatGPT work? You can find our test here.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#the_briefing\">The Briefing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#the_suggestions\">The Suggestions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#introduction_branding\">Introduction &amp; Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#engagement\">Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#product_highlight_offer\">Product Highlight &amp; Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#survey_feedback\">Survey &amp; Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#engagement_another_one\">Engagement (another one)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#special_offer_for_caffeinated_blend\">Special Offer for Caffeinated Blend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#engagement_brand_recall\">Engagement &amp; Brand Recall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#feedback_request\">Feedback Request<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#loyalty_offer\">Loyalty Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#seasonal_or_event_reminder\">Seasonal or Event Reminder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#chat_gpts_advice\">Chat GPTs Advice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.seven.io\/en\/blog\/sms-marketing-with-chatgpt\/#our_conclusion_can_sms_marketing_work_with_chatgpt\">Our conclusion: Can SMS marketing work with ChatGPT?<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"the_briefing\"><\/span>The Briefing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What do we want to achieve with our question to ChatGPT?<\/p>\n<p>We don&#8217;t want general advice on SMS marketing, but concrete suggestions for a campaign. But we also want to see what ChatGPT suggests on its own, so we don&#8217;t want to give too many details.<\/p>\n<p>So we came up with a fictitious company for which ChatGPT should create an SMS campaign.<\/p>\n<p>We decided on this instruction:<\/p>\n<p><em>Design an SMS marketing campaign for me. My company makes instant coffee. We are called NOOkaffee. We carry decaffeinated coffee in particular, some with flavours like vanilla and chocolate. Two of our products contain caffeine.<\/em><\/p>\n<p><em>Our messages should be very personal, use wildcards if necessary. Ask questions if necessary.<\/em><\/p>\n<p>So ChatGPT knows our name, a rough outline of our products and has instructions to make the messages personal.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"the_suggestions\"><\/span>The Suggestions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As usual, ChatGPT quickly creates some suggestions for us, which we would like to take a closer look at here. Specifically, it gives us suggestions for:<\/p>\n<ul>\n<li>Introduction &amp; Branding<\/li>\n<li>Engagement<\/li>\n<li>Product Highlight &amp; Offer<\/li>\n<li>Survey &amp; Feedback<\/li>\n<li>Engagement (another one)<\/li>\n<li>Special Offer for Caffeinated Blend<\/li>\n<li>Engagement &amp; Brand Recall<\/li>\n<li>Feedback Request<\/li>\n<li>Loyalty Offer<\/li>\n<li>Seasonal or Event Reminder<\/li>\n<\/ul>\n<p>ChatGPT also gave some advice that we&#8217;ll look at.<\/p>\n<p>We will look at each proposal and briefly highlight what we think is good and what we would do differently.<\/p>\n<p>Finally, we will highlight the results once again and give an assessment of SMS marketing with ChatGPT.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:3px;border-radius:5px;border-color:#55acff;padding:10px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-border_color=\"#55acff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><strong>Please note:<\/strong><\/p>\n<p style=\"text-align: center;\">ChatGPT suggested some emojis with some of the messages that we cannot display. We will mention them in our analysis.<\/p>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_bottom type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"introduction_branding\"><\/span>Introduction &amp; Branding<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Good morning from NOOkaffee! Introducing the finest instant coffee in decaf, vanilla, and chocolate. For those mornings when you need a little extra, try our caffeinated blends!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong><span style=\"color: #008000;\">What we like:<\/span><\/strong> This message contained a sunrise emoji at the beginning, which is a nice start to this message. We like the wording and the CTA, too.<\/p>\n<p><strong><span style=\"color: #ff0000;\">What we would do differently:<\/span><\/strong> The intention is a little unclear: is this the first message that is sent to the recipient? Is the message supposed to introduce the brand or is it supposed to promote an offer? This message will profit from a clear goal.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en.png\" aria-label=\"blog_smsundKI_beispiel1_en\" class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en.png\" class=\"attachment-full size-full\" alt=\"SMS marketing with ChatGPT: An example\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en.png 800w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-300x171.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-350x199.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-250x142.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-600x341.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-768x437.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-400x228.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-200x114.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-500x284.png 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>A link would be a good addition to this message.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"engagement\"><\/span>Engagement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p>Hey [First Name], have you ever craved a delicious decaf after dinner? Our decaf vanilla might just be your new favorite! Want to try?<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> There is a lot of information in this for how short the message is while it is still conversational. It also contained a happy emoji after the first sentence.<\/p>\n<p><strong><span style=\"color: #ff0000;\">What we would do differently: <\/span><\/strong>There should be a link to the product, even if your campaign was set up to be purely conversational.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"product_highlight_offer\"><\/span>Product Highlight &amp; Offer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p>Did you know, [First Name], our chocolate-flavored coffee \u2615 is a perfect blend of decaf and sweet delight? Order now &amp; get 10% off your first purchase! Use code: SMS10<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like: <\/strong><\/span>The message is short, clear, includes a nice offer and a CTA.<\/p>\n<p><strong><span style=\"color: #ff0000;\">What we would do differently:<\/span><\/strong> Again, this needs a link.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"survey_feedback\"><\/span>Survey &amp; Feedback<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote><p>[First Name], we&#8217;d love to know &#8211; what&#8217;s your favorite coffee time? Morning buzz or evening relax? Reply with AM or PM.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> This is a nice and simple way to get a conversation going. An answer would also tell you details that would be useful in future marketing. This also had two emojis at the end, one of a sunrise and one of a city by night.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What we would do differently:<\/strong><\/span> It&#8217;s just the headline that we think is off. Is this really feedback?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"engagement_another_one\"><\/span>Engagement (another one)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p>Caffeine or not, [First Name]? We&#8217;ve got both! Let us know your preference &amp; we&#8217;ll tailor our recommendations for you.<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> Letting customers choose what they are interested in \u2013 best practice! This also had a speech bubble emoji at the end that may encourage recipients to answer.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What we would do differently:<\/strong><\/span> This could have a link to a page where the recipient can set preferences. However, gathering this info conversational is great and can even be better for trust and customer loyalty.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en.png\" aria-label=\"blog_smsundKI_beispiel1_en\" class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en.png\" class=\"attachment-full size-full\" alt=\"SMS marketing with ChatGPT: An example\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en.png 800w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-300x171.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-350x199.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-250x142.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-600x341.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-768x437.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-400x228.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-200x114.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/blog_smsundKI_beispiel1_en-500x284.png 500w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Let your customers manage their preferences.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"special_offer_for_caffeinated_blend\"><\/span>Special Offer for Caffeinated Blend<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote><p>[First Name], feeling the mid-week slump? Our caffeinated blend will give you the kick you need! Try it today and get a free sample of our decaf chocolate! Limited offer.<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> Well timed messages can make a great difference in the success of your marketing campaigns, so we like that this relates to a very specific problem that the recipient might have at a very specific time of day. Also: Free samples? That&#8217;s quite the offer. This also contained a rocket emoji after the seconds sentence, which we thought fit very well. The limitation of this offer creates urgency.<\/p>\n<p><strong><span style=\"color: #ff0000;\">What we would do differently:<\/span><\/strong> Since there is a link mentioned and the offer is limited, linking directly to the offer would be best practice here. Make it as easy as possible for customers to redeem the offer.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"engagement_brand_recall\"><\/span>Engagement &amp; Brand Recall<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p>It&#8217;s a chilly day, isn&#8217;t it [First Name]? Imagine sipping on our warm vanilla-flavored decaf. \u2601\ufe0f Tempting?<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #008000;\">What we like:<\/span><\/strong> Mentioning the current weather makes the message more personal \u2013 and might create a need for the product in this case. It&#8217;s also good to have a question at the end of your message.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What we would do differently:<\/strong><\/span> Since there is a specific product mentioned, a link would be nice to have.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"feedback_request\"><\/span>Feedback Request<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p>Hey [First Name], if you&#8217;ve tried NOOkaffee, we&#8217;d love to hear your thoughts! Leave a review and get a special discount on your next purchase. \u2764\ufe0f\u2615<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> It&#8217;s great to ask for feedback. Promising a purchase might increase the conversion rate. We also like the emojis.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What we would do differently:<\/strong><\/span> With a personalized campaign, we would hope that you know whether or not your customer has already ordered a product, so asking if they have tried it might not be the best choice here, depending on when you send the message.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"loyalty_offer\"><\/span>Loyalty Offer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote><p>[First Name], because you&#8217;re awesome, we&#8217;re giving you early access to our new flavors launching next month! Stay tuned!<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> Reminding recipients that they are important to your brand and that they can expect to benefit from being on your SMS list is good. (EMOJIS)<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What we would do differently:<\/strong><\/span> It might be fun to have recipients guess or make a wish for a new flavor and give them a reward if they guess correctly or their flavor is chosen. To us, the message seems a little bland.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"seasonal_or_event_reminder\"><\/span>Seasonal or Event Reminder<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<blockquote>\n<p>Summer&#8217;s here, [First Name]! \u2600\ufe0f Enjoy it with a cup of NOOkaffee. Cold coffee, anyone?<\/p>\n<\/blockquote>\n<p><span style=\"color: #008000;\"><strong>What we like:<\/strong><\/span> Seasonal messages, again, are great to remind your customers of the reasons why they would enjoy your products right now.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>What we would do differently:<\/strong><\/span> This should definitely have a link.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"chat_gpts_advice\"><\/span>Chat GPTs Advice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After the proposals, ChatGPT also gave some advice:<\/p>\n<ul>\n<li>Segmentation is key. Use data to segment your subscribers based on their buying habits, preferences, etc. Then tailor messages accordingly.<\/li>\n<li>Timing: Be mindful of the timing of your messages. You don&#8217;t want to annoy recipients by texting them at odd hours.<\/li>\n<li>CTAs: Ensure there&#8217;s a clear call-to-action, like &#8220;Order now&#8221;, &#8220;Reply&#8221;, &#8220;Check out&#8221;, etc.<\/li>\n<li>Track &amp; Optimize: Monitor the performance of your campaign. Look at metrics like click-through rates, conversion rates, and response rates to gauge success and iterate.<\/li>\n<li>Remember, personalization can greatly increase engagement and conversions, so use those wildcards and customer data wisely!<\/li>\n<\/ul>\n<p><strong>On segmentation: <\/strong>This is very good advice. Segmentation is crucial if you\u2019re looking to send highly personalized messages. Good segmentation leads to better results.<\/p>\n<p><strong>On timing: <\/strong>Timing is also a very important factor in your SMS campaign. In addition to the proper times to text, you also need to pay attention to how many SMS you send. Again, it\u2019s best to let recipients choose their preferred time and frequency when they sign up for your texting list.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><strong>On CTAs: <\/strong>A call-to-action is one of the most universal features in all marketing campaigns and SMS do not pose an exception to that \u2013 so this is good advice. Make sure to keep it short.<\/p>\n<p><strong>On tracking and optimizing: <\/strong>This is a great tip as well. Monitoring how your messages perform (e.g. with our <a href=\"https:\/\/help.seven.io\/de\/performance-tracking\" rel=\"noopener\">Performance Tracking<\/a>) will make it easy for you to find out what works best for you and optimize your campaigns.<\/p>\n<p><strong>On personalization: <\/strong>Obviously, we believe this is important, otherwise we would not have put it in the briefing. But it\u2019s good to be reminded of the importance of <a href=\"https:\/\/www.seven.io\/en\/blog\/personalized-bulk-sms-reasons-best-practice\/\">personalization<\/a>. Do keep this in mind though: Too much personalization can come off as intrusive. Make sure you find an effective way to make messages personal and relevant, but not invasive.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-actionbox color_secondary controls_bottom\"><div class=\"w-actionbox-text\"><div class=\"w-actionbox-description\"><p>Educate yourself thoroughly about the regulations of the countries to which you want to send SMS. Our blogpost on international communication offers a first insight into the topic.<\/p>\n<\/div><\/div><div class=\"w-actionbox-controls\"><a class=\"w-btn us-btn-style_8\" href=\"https:\/\/www.seven.io\/en\/blog\/international-communication-these-country-specific-rules-you-must-observe-in-your-sms-campaign\/\"><span class=\"w-btn-label\">Read blogpost<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So there are some positive aspects to the suggestions ChatGPT has made for an SMS marketing campaign, but there is also room for improvement. We would like to summarise here where the strengths and weaknesses are for us and how we would use ChatGPT to create campaigns.<\/p>\n<p><strong>The praise:<\/strong><\/p>\n<ul>\n<li>The suggestions are very solid and offer a good starting point. So especially if you don&#8217;t know exactly how to get started, you can get some inspiration here.<\/li>\n<li>ChatGPT has made many suggestions and given their use case for it. This may help you discover opportunities that you would have missed otherwise.<\/li>\n<\/ul>\n<p><strong>The critique:<\/strong><\/p>\n<ul>\n<li>The proposals do not include any information on the timing of a campaign. As this is a complex issue and can vary from company to company, we would have liked to see queries on this. But of course we could have provided information on this already in our briefing.<\/li>\n<li>As we have shown in the individual sections, the AI never suggests using links in the SMS. In individual cases this can make sense, but especially in offer SMS it is not a good idea to do without links.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"our_conclusion_can_sms_marketing_work_with_chatgpt\"><\/span>Our conclusion: Can SMS marketing work with ChatGPT?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT can be a valuable addition for generating SMS marketing campaign ideas. However, it doesn&#8217;t replace the need for independent campaign planning, especially considering the importance of details about target audiences.<\/p>\n<p>An artificial intelligence such as ChatGPT can be a valuable addition, a brainstorming partner, so to speak. However, we would advise against using a campaign created in this way without additional testing. Furthermore, the result of the AI is largely dependent on how good the specifications are that it can work with. Admittedly, it is also somewhat unrealistic to see ChatGPT&#8217;s first proposal as the final product that marketers would work with.<\/p>\n<p>In short: SMS marketing with ChatGPT is possible, but should be well tested, corrected and adapted. It is also essential that marketers educate themselves thoroughly on the legal requirements. Do not rely on AI to provide you with all the necessary information.<\/p>\n<p>Do you use AI in your SMS marketing? Would you like to share your experience? We look forward to your comment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_064d3121 size_medium with_line width_default thick_1 style_solid color_text align_center with_text with_content\"><div class=\"w-separator-h\"><div class=\"w-separator-text\"><span>All the best<\/span><\/div><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-full size-full\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>Header picture by hirun via iStock<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"ChatGPT has gained significant attention in recent months. Text-based AI has long since become mainstream and has also arrived in everyday working life. Of course, it is also possible to have text messages suggested to you. So we asked ourselves: How good is a campaign that the AI creates for us? Can SMS marketing with...","protected":false},"author":1,"featured_media":90842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[283,5528,256],"class_list":["post-90847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-artificial-intelligence","tag-chatgpt-en","tag-sms-marketing-en"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/90847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=90847"}],"version-history":[{"count":82,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/90847\/revisions"}],"predecessor-version":[{"id":90935,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/90847\/revisions\/90935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/90842"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=90847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=90847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=90847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}