{"id":92012,"date":"2024-02-29T10:04:08","date_gmt":"2024-02-29T09:04:08","guid":{"rendered":"https:\/\/www.seven.io\/?p=92012"},"modified":"2024-03-04T06:41:15","modified_gmt":"2024-03-04T05:41:15","slug":"future-of-mobile-messaging-rcs-rbm","status":"publish","type":"post","link":"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/","title":{"rendered":"The future of mobile messaging? Apple supports RCS and we are joining in!"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The biggest advantage of SMS is that every mobile phone is able to receive it. RCS has long been planned as the successor to SMS, but until now it seemed difficult to establish it as the new standard &#8211; not least because Apple refused to support it. However, in November 2023, <a href=\"https:\/\/www.heise.de\/news\/i-Messaging-per-RCS-Apple-ueberraschend-mit-an-Bord-9531264.html\" target=\"_blank\" rel=\"noopener\">Apple announced that it would now support RCS after all<\/a>. This takes the standard a big step further towards universal messaging.<\/p>\n<p>We are pleased to announce that we too will soon be offering our customers the option of sending RCS messages, or the business version RBM. You can find out everything you need to know about this in this article.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#what_is_rcs\">What is RCS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#what_is_changing_now\">What is changing now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#rcs_for_companies_%e2%80%93_rich_business_messaging\">RCS for companies &#8211; Rich Business Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#rcs_and_rbm_at_sevenio\">RCS and RBM at seven.io<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#the_way_to_your_first_rcs_message\">The way to your first RCS message<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#advantages_of_rcs_for_companies\">Advantages of RCS for companies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#no_additional_effort_on_the_customer_side\">No additional effort on the customer side<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#integrate_media\">Integrate media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#use_interactive_elements\">Use interactive elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#use_chatbots\">Use chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#your_brand_is_verified\">Your brand is verified<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#customise_the_branding\">Customise the branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#use_payment_services\">Use payment services<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#sms_vs_rcs\">SMS vs. RCS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#use_cases_for_rcs_%e2%80%93_our_examples\">Use cases for RCS &#8211; Our examples<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#marketing\">Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#support\">Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#appointment_reminders_and_scheduling\">Appointment reminders and scheduling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#tickets\">Tickets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#faq_about_rcs_and_rbm\">FAQ about RCS and RBM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.seven.io\/en\/blog\/future-of-mobile-messaging-rcs-rbm\/#would_you_like_to_try_sending_rcs\">Would you like to try sending RCS?<\/a><\/li><\/ul><\/nav><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"what_is_rcs\"><\/span>What is RCS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RCS is short for <em>Rich Communication Service<\/em>. It is regarded as the successor to SMS and is set to replace it to a large extent as the new standard. With RCS, you can send various media, such as images, videos or locations, in much the same way as you are used to with messengers such as WhatsApp.<\/p>\n<p>However, the interactive possibilities offered by RCS are particularly interesting for companies. Among other things, chatbots can be realised or carousels can be created with various offers that your recipients can interact with.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"what_is_changing_now\"><\/span>What is changing now?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The implementation of RCS as a new universal messaging standard has been planned for many years. Even though <a href=\"https:\/\/www.seven.io\/en\/blog\/rcs-update-the-invisible-giant\/\">RCS has been rolled out more and more over the past four years<\/a>, one thing in particular stood in the way of becoming a messaging standard: Apple did not want to implement RCS. In view of the large number of iPhone users, it was therefore not possible to establish it as a universal standard.<\/p>\n<p>Now that Apple has agreed to the use of RCS, it will take a big step towards universal usability. This means that RCS, or RBM, will also become increasingly important for companies in the future if they want to reach customers efficiently.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:3px;border-radius:25px;border-color:#52acff;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-border_color=\"#52acff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>RCS = Rich Communication Service<\/strong><\/p>\n<p>Messaging standard that is intended to replace SMS in the long term and allows a wide range of different media and interaction options to be used.<\/p>\n<p><strong>RBM = Rich Business Messaging<\/strong><\/p>\n<p>The company version of RCS. Companies can have themselves verified and send RCS messages to customers.<\/p>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"rcs_for_companies_%e2%80%93_rich_business_messaging\"><\/span>RCS for companies &#8211; Rich Business Messaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is a professional version of RCS for companies. Rich Business Messaging, or RBM for short, enables you to establish a diverse communication with your customers that can include various media and interaction points.<\/p>\n<p>Offer your customers a special experience and send interactive offers. Let recipients choose from ready-made responses and guide them through a personalised sales or support conversation. These comprehensive dialogue options are sure to improve customer loyalty and customer satisfaction. Current figures also show that the conversion rate is higher in RBM conversations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"rcs_and_rbm_at_sevenio\"><\/span>RCS and RBM at seven.io<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We are pleased to announce that we are actively working to integrate RCS (Rich Communication Services) and RBM (Rich Business Messaging) into our platform. With Apple&#8217;s recently announced support for RCS, this messaging standard is poised for wider adoption and will provide an enhanced communication experience for both consumers and businesses.<\/p>\n<p>For customers wishing to send messages to Germany, we can already offer the use of RCS, or RBM, via API. Sending to certain network providers in other countries is also already possible. <a href=\"mailto:hello@seven.io\">Please contact us<\/a> to find out whether your desired provider is available already.<\/p>\n<p>We will continue to work on integrating RBM extensively in order to offer our customers innovative communication solutions that help them to interact effectively with their target groups. If you are interested in sending RBM messages, <a href=\"mailto:hello@seven.io\">please send us a message<\/a>. We will be happy to contact you to discuss your options.<\/p>\n<\/div><\/div><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:3px;border-radius:25px;border-color:#52acff;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-border_color=\"#52acff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"the_way_to_your_first_rcs_message\"><\/span>The way to your first RCS message<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>You get in touch with us. We tell you what data we need to register with the network operators and you provide us with this data.<\/li>\n<li>As soon as the agent has been set up, you can implement the API and carry out tests with test numbers stored for the agent.<\/li>\n<li>Are your tests successful? Then we apply for approval of the agent with your desired network operators. There are often some more questions from the network operators, so this process can take a few days.<\/li>\n<li>You are ready to go! Send RCS messages and inspire your customers.<\/li>\n<\/ol>\n<\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_0d15be52 height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"advantages_of_rcs_for_companies\"><\/span>Advantages of RCS for companies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RCS offers a number of advantages from which companies can benefit. The rich features help to strengthen customer loyalty and make communication more effective. In addition, it is easy to send professional and engaging messages, which can lead to a positive perception and an improved brand image. Use these advantages to optimise your communication strategy.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5003\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5003 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"no_additional_effort_on_the_customer_side\"><\/span>No additional effort on the customer side<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>RCS is natively integrated into mobile phone messengers. This means that your recipients do not need to download an additional app to receive RCS messages &#8211; provided their phone is RCS-enabled.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9729\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9729 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"integrate_media\"><\/span>Integrate media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Add media such as images or videos to your messages and create appealing and informative messages that will inspire your customers.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5130\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5130 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"use_interactive_elements\"><\/span>Use interactive elements<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Incorporate interactive elements into your messages to give your customers a better experience &#8211; and a better choice.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6350\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6350 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"use_chatbots\"><\/span>Use chatbots<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Design chatbots for your customers&#8217; most common concerns and save time and resources.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8668\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8668 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"your_brand_is_verified\"><\/span>Your brand is verified<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Company accounts are verified when they want to send RCS messages. This leads to your customers having great trust in your messages and interacting with them more.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5460\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5460 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"customise_the_branding\"><\/span>Customise the branding<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Customise your chat to match your company and increase the recognition value of your brand.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6967\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:20px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#00d488;font-size:35px;display:inline-block;\">\n\t<i class=\"Defaults-check-circle-o\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6967 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">\n<h4><span class=\"ez-toc-section\" id=\"use_payment_services\"><\/span>Use payment services<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Integrate payment services into the chat so that customers can complete their purchase entirely within the conversation.<\/span><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"sms_vs_rcs\"><\/span>SMS vs. RCS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What is the difference between SMS and RCS? Take a look at the key points where the two standards differ.<\/p>\n\n<table id=\"tablepress-14-no-2\" class=\"tablepress tablepress-id-14\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\">SMS<\/th><th class=\"column-3\">RCS<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>Sender ID<\/strong><\/td><td class=\"column-2\">Can be up to 11 alphanumeric characters or up to 16 numeric characters long.<\/td><td class=\"column-3\">Can be longer than 11 alphanumeric characters, numeric not necessary.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><strong>Replies to Sender ID<\/strong><\/td><td class=\"column-2\">Recipients cannot reply to alphanumeric Sender IDs.<\/td><td class=\"column-3\">Recipients can reply to alphanumeric Sender IDs.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><strong>Verified Sender<\/strong><\/td><td class=\"column-2\">Verified SMS were discontinued and are therefore no longer available.<\/td><td class=\"column-3\">All senders have to be verified.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><strong>Rich Media<\/strong><\/td><td class=\"column-2\">Can contain links to media.<\/td><td class=\"column-3\">Can show various kinds of media, basic or interactive.<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><strong>Content<\/strong><\/td><td class=\"column-2\">One SMS is up to 160 characters long. Concatenated SMS can be up to five SMS long.<\/td><td class=\"column-3\">Content can be longer.<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><strong>Interactive<\/strong><\/td><td class=\"column-2\">Recipients can answer and click links. <\/td><td class=\"column-3\">Recipients have a lot more chances to interact with the content.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-14-no-2 from cache -->\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"use_cases_for_rcs_%e2%80%93_our_examples\"><\/span>Use cases for RCS &#8211; Our examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Basically, there are virtually no limits to your imagination when using RCS. However, if you need a little inspiration, we have put together some use cases for you here.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"marketing\"><\/span>Marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Clearly, in marketing, RCS messages have the potential to make a huge difference. The integration of different media makes it easy to make products of all kinds look as good as possible directly on the customer&#8217;s mobile phone. Interactive elements such as carousels also mean that customers can choose from several options at once without being completely overloaded with offers.<\/p>\n<p>Videos can also be used, for example, to explain complex products or better visualise processes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"250\" height=\"266\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-250x266.png\" class=\"attachment-us_250_0 size-us_250_0\" alt=\"RCS offers great opportunities for retail\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-250x266.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-282x300.png 282w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-963x1024.png 963w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-350x372.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-600x638.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-768x817.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-300x319.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-400x426.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-376x400.png 376w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-200x213.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN-500x532.png 500w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_einzelhandel_EN.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"support\"><\/span>Support<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When it comes to customer support rich messaging also impresses with its interaction options and the use of various media. The option to create chatbots helps with smaller issues. Predefined response options make it easier to pre-sort customer enquiries.<\/p>\n<p>Support staff can integrate images to show diagrams, for example, or clarify their explanations in a different way. In the same way, videos can help your customers to carry out simple troubleshooting themselves or at least test their product themselves.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"250\" height=\"266\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-250x266.png\" class=\"attachment-us_250_0 size-us_250_0\" alt=\"RCS is great to help organise customer support\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-250x266.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-282x300.png 282w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-963x1024.png 963w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-350x372.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-600x638.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-768x817.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-300x319.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-400x426.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-376x400.png 376w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-200x213.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2-500x532.png 500w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_kundensupport_EN-2.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"appointment_reminders_and_scheduling\"><\/span>Appointment reminders and scheduling<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With predefined responses and the integration of appointment booking tools, appointment reminders can be sent effectively via RCS, which customers can then confirm immediately with one click or make another appointment. This saves your team additional steps when a new appointment needs to be made and simplifies the process for your customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"250\" height=\"266\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-250x266.png\" class=\"attachment-us_250_0 size-us_250_0\" alt=\"Doctors offices of all kinds profit from effective appointment reminders via RCS\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-250x266.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-282x300.png 282w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-963x1024.png 963w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-350x372.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-600x638.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-768x817.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-300x319.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-400x426.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-376x400.png 376w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-200x213.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2-500x532.png 500w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_zahnarzt_EN-2.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><span class=\"ez-toc-section\" id=\"tickets\"><\/span>Tickets<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Another interesting use case is the direct ordering and delivery of tickets via RCS. The integration of payment services enables orders to be processed directly in the messaging app. If your customers want a mobile ticket, this can also be delivered directly in the app &#8211; it couldn&#8217;t be simpler.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"250\" height=\"266\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-250x266.png\" class=\"attachment-us_250_0 size-us_250_0\" alt=\"RCS is great for sending all kinds of tickets\" loading=\"lazy\" srcset=\"https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-250x266.png 250w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-282x300.png 282w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-963x1024.png 963w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-350x372.png 350w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-600x638.png 600w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-768x817.png 768w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-300x319.png 300w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-400x426.png 400w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-376x400.png 376w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-200x213.png 200w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2-500x532.png 500w, https:\/\/www.seven.io\/wp-content\/uploads\/RCS_beispiel_tickets_EN-2.png 1080w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span class=\"ez-toc-section\" id=\"faq_about_rcs_and_rbm\"><\/span>FAQ about RCS and RBM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We receive many questions about Rich Business Messaging. You can find the most frequently asked questions and their answers on our <a href=\"https:\/\/www.seven.io\/en\/products\/rcs\/\">RCS product page<\/a>.<\/p>\n<p>Do you have any other questions, suggestions or criticism? We look forward to your comments. Please also visit our <a href=\"https:\/\/feedback.seven.io\" rel=\"noopener\">feedback page<\/a> and take the opportunity to help shape our service.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_04570ec2\"><div class=\"vc_column-overlay\" style=\"background:linear-gradient(135deg,#2A4966,#25ACFF)\"><\/div><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;padding:30px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"    ><div class=\"wpb_text_column us_custom_d44d8758 has_text_color\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"would_you_like_to_try_sending_rcs\"><\/span>Would you like to try sending RCS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: center;\">Would you like to be one of the first to use Rich Business Messaging to inspire customers?<\/p>\n<p style=\"text-align: center;\">Register your interest here. Our team will get in touch with you.<\/p>\n<\/div><\/div><div class=\"w-popup w-btn-wrapper align_center\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_8\" aria-label=\"I want to test RCS\" type=\"button\"><span class=\"w-btn-label\">I want to test RCS<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside without_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-content\"><p>\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 6562357,\n\t\t\t\t\t\t\t\t\tformId: \"4b99a07e-3da7-44e3-bdf9-3e6c0b747f84\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777405986000-1137675132\",\n\t\t\t\t\t\t\t\t\tregion: \"\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777405986000-1137675132\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_064d3121 size_medium with_line width_default thick_1 style_solid color_text align_center with_text with_content\"><div class=\"w-separator-h\"><div class=\"w-separator-text\"><span>All the best<\/span><\/div><\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"289\" height=\"38\" src=\"https:\/\/www.seven.io\/wp-content\/uploads\/2017\/07\/unterschrift-1.png\" class=\"attachment-full size-full\" alt=\"Your sms77 team\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The biggest advantage of SMS is that every mobile phone is able to receive it. RCS has long been planned as the successor to SMS, but until now it seemed difficult to establish it as the new standard &#8211; not least because Apple refused to support it. However, in November 2023, Apple announced that it...","protected":false},"author":1,"featured_media":91994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[403],"tags":[195,939,271,5537],"class_list":["post-92012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-mobile-marketing-en","tag-mobiles-marketing-en","tag-rcs-en","tag-rich-business-messaging"],"_links":{"self":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/92012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/comments?post=92012"}],"version-history":[{"count":33,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/92012\/revisions"}],"predecessor-version":[{"id":92091,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/posts\/92012\/revisions\/92091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media\/91994"}],"wp:attachment":[{"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/media?parent=92012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/categories?post=92012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seven.io\/en\/wp-json\/wp\/v2\/tags?post=92012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}