The year is 2020, and in a world that is changing ever more rapidly – and at the same time becoming ever more mobile and flexible – it appears that, of all things, a communication standard that is almost 30 years old is far from being at an end. Mobile marketing will continue to operate primarily via SMS in 2020.
Nevertheless, it is almost irrelevant how large a company is. There are many reasons for using SMS as a marketing instrument. We have summarized the most important ones here. But mobile marketing in 2020 will by no means mean just sending SMS. Because mobile messages now encompass so much more, we are naturally looking at other channels as well.