The Future Will Be Colorful – With Rich Communication Services
Rich Communication Service, RCS for short, is a new messaging standard that has lots of things going for it. With RCS, you can send not only text messages, but also pictures, videos, audio messages, and many other types of content.
The real deal here: You do not need a separate app to send any of these. Because RCS is being developed as a unified standard, content is sent and received via the existing native messenger app. In the long run, every cell phone should be able to receive and display all content sent via RCS. For this reason, RCS is also called the “successor of SMS“.
To find out what features you can expect and how you can use RCS profitably for your business, keep on reading.
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Rich Business Messaging – RCS for Business
More media, better branding, comprehensive capabilities – RCS has the potential to transform the way companies communicate with their customers. Obviously, the option to include different media is very valuable in itself, as is the native implementation of the messages. However, there are more features that also change the way you can communicate with your clients, so RCS will definitely pay off for your business.
For example, Rich Communication Service offers you a variety of ways to make communication with your clients interactive. In addition to extensive options for using media, the messages are also enhanced with other classic messenger functions. Thanks to read receipts, you can see if and when your message was read. In addition, your recipients can react to messages, just like in social media. This option in particular provides you with valuable details that will help you to analyze your offers.
Let your customers choose
More than just a message: Convince your customers with an offer they can interact with. With predefined response options, your customers will quickly find the offer that suits them best. Send horizontally scrollable offers from which they can choose their favorite. The advantages are obvious. For example, your customers will not receive irrelevant messages, but will almost automatically find a product that is really interesting to them. The images and videos increase the interaction rate with your offer considerably.
You’ll save a lot of time and increase customer satisfaction and the conversion rate. Since your customers do not need to install a separate app, your content is also accessible to a lot of people. RCS does combine the strongest features of native messaging and mobile multimedia marketing. However, you will soon discover that RCS can be used profitably in all phases of the customer journey.
Sustainable future without paper
No matter if you sell tickets for public transport, concerts or other events: RCS will enrich your business. Wherever tickets are purchased and shipped online, RCS eliminates the need for other apps. Instead, you’ll communicate directly with your customers, right in the native messenger app.
However, it doesn’t stop at simply exchanging messages: Your customers can not only buy the product they want in the native messenger app, but they will also receive it there. The ticket can then be saved or your customers can use it right from the app. Your recipients benefit from the easy process and the accessibility of the tickets. This method of delivery not only saves time, but also paper. The environment will thank you for it.
A whole new menu
In the food sector, the new possibilities that RCS offers are particularly valuable. On the one hand, you can benefit massively from the fact that customers can actually see your food on pictures. On the other hand, you can send attractive and individual offers with RCS which your customers can react on. Show interested parties how good your lunch looks or let regular customers choose from your menu – all in the native messenger app.
It’s really easy to give feedback, meaning that you will get valuable data that will help you with customizing your offers. You can also effectively manage reservations via RCS by allowing your guests to cancel or postpone their reservations. Your guests will automatically be shown available dates – all they have to do is pick one!
From chatbots to guided help
Customer support today is more than just troubleshooting. It is a sales argument and can really set your company apart from others.
RCS will take your customer support to the next level. You can specify response options and set automated messages. This means that you can create simple chat bots that answer your clients’ most urgent and basic questions, even while you are out of office. But even in regular customer support, the predefined response options help you to approach the tasks sensibly and effectively.
If the most important key data is requested in advance, your employees are well prepared when they start the conversation with the respective customer. The possibility of sending other media makes support even easier. Send screenshots or tutorial videos that help your customers. They will definitely appreciate it.
Interactive appointment reminders
It is definitely not a secret anymore that patients show up at their appointments far more often if they receive a message in advance that reminds them of it. The no-show rate can be reduced massively with these reminders only. With appointment reminders via RCS you can go one step further. Your patients not only receive the reminder, they can also cancel or reschedule their appointment via RCS. You provide response options and dates, and your patients simply choose.
This way, you not only ensure that your patient knows when the appointment will take place, but also offer additional service without much extra effort for you and your team.