From personalisation to loyalty programmes: Increasing customer loyalty via SMS
Customer loyalty is a central building block for the long-term success of a company. In the age of digitalization, SMS as a means of communication offers direct and immediate access to the customer. Although often overshadowed by newer means of communication, SMS remains an effective tool in corporate communications because of its simplicity and reach. In this blog post, we will present various approaches and strategies on how companies can target customer engagement via SMS. We will cover topics such as personalization, limited-time offers, reminder SMS and loyalty programs to provide a comprehensive overview of the possibilities for increasing customer loyalty via SMS.