We are not used to being asked to contact a company via SMS, especially not when it comes to job applications. This arouses curiosity and gives the impression that the company is willing to think outside the box and try new things.
The ease of access
Sending a short text message is quite different from completing an entire application. The bot’s questions really ask for the most important information, which is convenient and purposeful for both applicants and the company. This can also lead to qualified applicants coming forward who are not actually actively looking for a new job – the lower the psychological barrier, the higher the chance that many people will apply.
The clever combination
The combination of billboard advertising and SMS in mobile recruiting is rather unusual – but extremely effective. Both options on their own would probably not have had the desired effect.
Poster advertising meets people in very specific places – for example, on the way to work on the bus, in the city, while shopping, wherever your target group is most likely to be. Especially the poster in the bus is well placed, because passengers usually have a few minutes to properly deal with the ad. In buses that travel to universities or other colleges, you will also meet potential young talents who are applying for jobs that require a degree.
The option to apply via SMS is not only particularly easy to access, as described above, it is also flexible. Interested parties can signal their interest and continue conversations when they have more time.
As you can see, there are many good reasons to enable applications via SMS. In any case, it’s worth a try – especially when standard job postings no longer yield the desired results.