What comes after personalization?
Admittedly, the wording here is a bit misleading, because good personalization is never finished, but changes throughout the life cycles of a customer and in many cases even beyond. Of course, this is also important to keep in mind when you send personalized bulk SMS, for example for exclusive offers or reactivation campaigns.
In a broader sense, however, the question still arises: What happens when you launch personalized campaigns? Ideally, through successful personalization, you build a close and personal customer relationship that you nurture and develop. Use conversational marketing to stay in an active dialog with your customers. This way, you not only build a relationship with your customers, but also get to know much faster if customers are dissatisfied with their experience.
The personal relationship with your customers will pay off in any case, not only because of the higher willingness to buy and the increased loyalty, but also because of the additional information you can get in a conversation with customers. Just give it a try – personalized bulk SMS are a great start.