What you should bear in mind
Transactional SMS vs. promotional SMS: We recommend all our users who want to send SMS to their customers to thoroughly educate themselves about the applicable laws in advance. Especially when it comes to eCommerce, you should find out exactly which rules apply to you. In particular, a distinction is made between transaction SMS and marketing SMS, which are subject to different rules in some cases. In our overview of transactional and promotional SMS, you will find more information on the subject.
The personal touch: Especially when it comes to promotional SMS, it is important that you personalize your SMS. This can be done particularly easily by using placeholders. Personalized transactional SMS also deliberately set you apart from the competition and create closeness with your customers.
Reply option: If you want to give your customers the option of replying to your SMS, you should get your own inbound number, which you can specify as the sender name. If you choose an alphanumeric sender name, for example your company name, your recipients will not be able to reply to the message.
About our examples: Not all of our examples are limited to 160 characters. Also note that emojis change the encoding of an SMS, which means that there are fewer characters available per SMS. If you want to test how long your desired SMS is, feel free to use our SMS counter.
Also, test your SMS before sending it to your target audience to make sure your placeholders are set correctly.