Want an example?
Suppose a customer has booked a flight with an airline through your company. The booking confirmation is sent via our SMS gateway. Based on the flight connection and destination, you send him a link to the weather data for his trip with the same SMS. In this way you create a feeling of personal appreciation and added value for the customer. In other words: relevance. Unlike a discount campaign, this form of satisfaction not only generates short-term interest, but also a lasting good impression. Once the customer has gained a positive impression of a company, he not only remains more loyal as a customer, but also recommends it to others. Thus all sides profit.
This personal level of contact can be used in many ways. Before the actual sale, you can send the customer tailor-made offers based on his search queries or his previous buying behaviour. After a purchase conclusion the customer is pleased about the confirmation of the order just like about a short overview of further steps. If the customer can ask remaining questions via Inbound SMS, that still increases their positive impression.
In the end, the exact application depends of course on many factors:
- What does your company offer?
- What is important for the customer?
- At which point of interaction are you?