How our customers use subaccounts to optimize their messaging

You may know: In addition to our products, you can also benefit from other aspects of our service. Many of our features are designed to make using our service more convenient, uncomplicated and easier to understand. In providing these features so, we always rely on current experience and your feedback to improve our service. One of these functions is the possibility to create subaccounts. What exactly is a subaccount, in which cases does it make sense to create them and how do our customers use subaccounts? Let’s have a look.

What are subaccounts and what are they good for?

Subaccounts are normal accounts at first sight. The big difference is that they belong to a main account, which has access to all of its subaccounts. This main account can view all data, make changes and also distribute credits to its subaccounts. Subaccounts can also charge their own credits independently, if they provide their own payment details. All administrators of the main account can access all subaccounts.

It is also important that each subaccount is an individual account, already existing mail addresses cannot have a second account. The creation of a subaccount is free of charge. For the use of our products the normal costs apply, just like for any other account.

You can learn how to create and manage subaccounts in our helpdesk.

What is the difference between subaccounts and members of an account?

Every now and then we see that customers confuse our member function with subaccounts.
Members are people who can access an account in a specific role and have different rights in it. Different members can work in each account, including each subaccount.
Subaccounts, on the other hand, are independent accounts that can be managed by the main account.

What our customers use subaccounts for – the most common examples

Our customers use subaccounts primarily to separate important areas from each other and to be able to implement more detailed analysis options. Another important reason is that some areas require separate invoices, which can be accessed with subaccounts easily and clearly.

Let’s have a look at some of the most common examples where our customers use subaccounts:

You have your own customers

Are you a developer, web designer or do you have another job where you offer the integration of our SMS service to your customers? In this case it is especially useful to create a separate subaccount for each customer. The advantage: your customers can use their account like a normal (main) account, but you have access to the account in case your customers need help. It is also possible that you are added as a member to the customer’s account, but the variant with main and subaccounts is much easier to manage for you. It is important that you communicate this transparently, because this variant may not be an option for certain companies, after all, the main account has the “power” to control all subaccounts belonging to it.

Another advantage is that each subaccount receives its own invoice, which makes billing much easier for you. If you have your own customers, it definitely makes sense to use subaccounts.

You want to keep different departments apart

Basically, it is possible to create a separate subaccount for each of your departments. This can be especially useful if your departments are very large and several teams send SMS or if they launch different campaigs. These can then be marked with labels in the respective subaccount and thus be kept apart.

Especially for marketing teams a separate subaccount is recommended, because the clear accounting makes it easier to determine the ROI of your SMS campaign and the analysis function helps with evaluating the performance.

As the owner of the main account, you benefit especially from always having an overview of the number of SMS your departments send.

You operate different business locations

If you operate different business locations, it is also useful to use subaccounts in order to make your SMS dispatch easier to manage. Create a separate subaccount for each location in order to benefit from more detailed analyses (compared to just using labels) as well as from separate invoices. Keeping track of your finances is a lot easier this way and the more detailed analysis will make it easier for everyone to see where your campaigns need to be optimized.

If necessary, you can intervene in the subaccounts via the main account, but they can also act completely independently. If you use subaccounts for such a scenario, you will benefit from the optimal balance between control and autonomy of the individual business units.

It makes sense to use subaccounts if you operate several branch offices

Illustration by kreatikar via, edited and cropped

Subaccounts – For more clarity and ease of use in complex companies

There are many good reasons to use subaccounts. Our customers use them most often when their SMS sending is very complex, when they need to separate different departments or offices, or when they have their own customers who want to send SMS. The biggest advantages are having separate invoices for each subaccount, as well as a more detailed filtering function when analyzing the SMS you sent, because you can use labels in each of your subaccounts. For our customers, using subaccounts is all about making their complex SMS dispatch more manageable.

If you have any further questions about using subaccounts or would like to share your personal usage example with us, please feel free to comment or send us a message.

All the best
Your sms77 team

Header image by marchmeena29 via

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

This site uses Akismet to reduce spam. Learn how your comment data is processed.