Make sure your Black Friday SMS messages engage your customers
Every year, the week around the Friday after Thanksgiving, known as Black Friday, is one of the times when SMS sending in businesses surges. In our opinion this is not really surprising, because SMS marketing can help retailers and online stores achieve particularly high sales figures, especially on Black Friday. The personal touch of SMS is one of the biggest advantages – but also the especially high and fast opening rate allows you to implement special Black Friday SMS campaigns.
We would like to give you some tips to take to heart when planning your Black Friday SMS campaign. Most of the tips are useful not only for your SMS marketing, but also for campaigns in other media. So… let’s get started.