Advantages of SMS in community building
Communicating with your community via SMS has one very distinct advantage: no other medium is as close to your recipients as SMS. We receive them where we talk to friends and family, and most of us notice very quickly when a new message arrives. It creates a great personal closeness to the recipients.
But there are other factors in favor of the short message: SMS has an exceptionally high opening and reading rate and, what’s more, is opened much faster than messages from other media.
In addition, communication via SMS is easy to implement in a GDPR-compliant manner without members of the community having to download a new app.
All these advantages ensure that SMS can fully develop its potential in community building. It creates a personal closeness like no other means of communication and is particularly effective at the same time.